Adobe Is Betting Big on Generative AI With a Raft of New Features

The company is training on its own images and plans to compensate creators

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As a host of startups have ushered in a new era of artificial intelligence-powered image creation over the past year, speculation has mounted on how and when Adobe, one of the world’s largest high-end creative software providers, would integrate this tech into its suite of programs.

The company answered that question Tuesday with a group of new features called Project Firefly that will weave machine learning capabilities like text-to-image generation, visual stylization and large language models across Adobe’s various design and marketing offerings.



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