Gaming and AR Companies Seek to Entice Brands Amid Budget Cutbacks

But advertising remains nascent despite the gaming industry rivaling other entertainment

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As augmented reality, metaverse activations and gaming formats of all kinds continue to grow as media channels, marketers are looking for high return-on-investment ways to advertise within the sector. But that’s proving relatively slow to materialize.

While interest in the metaverse has cooled off somewhat since the peak of hype last year, brands are continuing to run activations and ads within gaming-centric virtual worlds like Roblox and Epic Games’ Fortnite. And, despite innovation budgets receding in the face of economic uncertainty, marketers continue

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