Marketers Could Reshuffle Priorities as Emerging Tech Hype Shifts

Metaverse experiences and NFTs are in decline, while AI continues to grow

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As economic uncertainty looms in the coming year, marketers and agency leaders may be adjusting technology priorities after a year of ups and downs.

After all, 2022 started with new tech like metaverse activations, nonfungible tokens (NFTs) and cryptocurrencies at the height of their hype. But the popularity of those trends soon began to teeter amid high-profile setbacks such as digital exchange FTX’s implosion, investors souring on Meta’s virtual world ambitions and general Silicon Valley malaise brought on by rising federal interest rates and inflation.




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This story first appeared in the January 2023 issue of Adweek magazine. Click here to subscribe.