How Microinfluencers Are Upending Brand Marketing and Customer Interactions
For companies, working with user-generated content has pros and cons.
Kentucky Derby Horse or Ad Agency: Do You Know?
The ad industry's favorite race-themed game is back for a sixth consecutive year.
Circular Fashion: These Brands Are Working to Transform Textile Production
Evrnu, For Days, Remake and SuperCircle shape the industry’s sustainable future.
How Measurement Is Evolving—and What Everyone’s Still Getting Wrong
Plus, what’s top of mind for the industry heading into upfront talks.
The Right Way to Build Brand Love by Hopping on Viral Trends
The Paralympics’ lighthearted TikToks contrast the industry's conventional disability content.
Adnatomy: GoFundMe Uses AI Animation to Bring Donation Stories to Life
The fundraising platform turned to cutting-edge generative tech.
Why You Can’t Skip Accessibility When Marketing on Social
Brands could be missing out on nearly a quarter of their audience.
Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’
It's more a 'Super Bowl experience' than a one-off commercial.
Adnatomy: ESPN Revives Its Iconic ‘This Is SportsCenter’ Campaign
Agency Arts & Letters and the network shot four spots in a single day.
Marketers Make New Year’s Resolutions and Preview 2023’s Biggest Buzzwords
Plus, what they are most excited looking ahead to this year.
Adnatomy: KAYAK Gambles on Funny Social Commentary
Why the travel site decided to poke fun at conspiracy theorists.
Behind the Creator: Michael Le
The Joystick founder discusses the intersection of two emerging markets.
Can Fast Food Survive Without Single-Use Plastics?
Brands like Just Salad and Deliver Zero are charting a path forward.
Yay or Nay? Adweek Staffers Review Brand Mashups
Find out whether to try or pass on brand combos from Coca-Cola, Ritz, Oreo and more.
Adnatomy: Staples Takes a Stroll Down the Nostalgia Aisle
The office supply store kicks it back to the '90s to promote business services.