Marketing Vanguard Award Honorees Share Leadership Advice
'Listen first ... Take calculated risks ... Allow all ideas to flourish.'
Brand Rewind: Inside Nickelodeon’s First, Splat-tastic Brand Refresh in 14 Years
Nickelodeon enlisted six agencies to work on its first brand refresh in 14 years.
Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign
The brand and agency Alto talked in detail about the epic ad.
Advice for Brands Working With Creators, From Creators
From the essential elements of a successful partnership to what inspires them.
Adnatomy: How Crown Royal Turned to Canada and Dave Grohl for a Hit Super Bowl Ad
Crown Royal enlisted Foo Fighters frontman Dave Grohl to pay tribute to Canada during the Super Bowl.
How Microinfluencers Are Upending Brand Marketing and Customer Interactions
For companies, working with user-generated content has pros and cons.
Kentucky Derby Horse or Ad Agency: Do You Know?
The ad industry's favorite race-themed game is back for a sixth consecutive year.
Circular Fashion: These Brands Are Working to Transform Textile Production
Evrnu, For Days, Remake and SuperCircle shape the industry’s sustainable future.
How Measurement Is Evolving—and What Everyone’s Still Getting Wrong
Plus, what’s top of mind for the industry heading into upfront talks.
The Right Way to Build Brand Love by Hopping on Viral Trends
The Paralympics’ lighthearted TikToks contrast the industry's conventional disability content.
Adnatomy: GoFundMe Uses AI Animation to Bring Donation Stories to Life
The fundraising platform turned to cutting-edge generative tech.
Why You Can’t Skip Accessibility When Marketing on Social
Brands could be missing out on nearly a quarter of their audience.
Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’
It's more a 'Super Bowl experience' than a one-off commercial.
Adnatomy: ESPN Revives Its Iconic ‘This Is SportsCenter’ Campaign
Agency Arts & Letters and the network shot four spots in a single day.
Marketers Make New Year’s Resolutions and Preview 2023’s Biggest Buzzwords
Plus, what they are most excited looking ahead to this year.