As a touchstone of the advertising and marketing community, it only makes sense that Adweek would seek to provide industry professionals with content in the form of one of the most accessible and engaging mediums — video. Adweek Original Video is a collection of interviews and discussions with marketing leaders, up-and-coming brand stars, and important faces within the industry that provide insight into the challenges and changes that must be overcome to remain successful. Adweek Original Video features videos on some of the most memorable and impactful advertising commercials and campaigns and how they drove their brand to success.

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Adnatomy: How Virgin Voyages Created JenAI From the Block

The brand's marketing chief, the campaign's director and agency execs discuss the making of the AI campaign.

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How New York Comic Con Brings the Brands to the Fans

From Disney to All Nippon Airlines, companies know the unique opportunity the convention provides.

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Adnatomy: How Zach Braff, Donald Faison and T-Mobile Raise the Bar in Advertising

Zach Braff, Donald Faison and T-Mobile partner for viral ads.

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The Keys to a Successful Brand-Agency Relationship

Trust and understanding are at the top of the list.

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Marketing Vanguard Award Honorees Share Leadership Advice

'Listen first ... Take calculated risks ... Allow all ideas to flourish.'

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Brand Rewind: Inside Nickelodeon’s First, Splat-tastic Brand Refresh in 14 Years

Nickelodeon enlisted six agencies to work on its first brand refresh in 14 years.

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Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign

The brand and agency Alto talked in detail about the epic ad.

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Advice for Brands Working With Creators, From Creators

From the essential elements of a successful partnership to what inspires them.

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Adnatomy: How Crown Royal Turned to Canada and Dave Grohl for a Hit Super Bowl Ad

Crown Royal enlisted Foo Fighters frontman Dave Grohl to pay tribute to Canada during the Super Bowl.

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How Microinfluencers Are Upending Brand Marketing and Customer Interactions

For companies, working with user-generated content has pros and cons.

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Kentucky Derby Horse or Ad Agency: Do You Know?

The ad industry's favorite race-themed game is back for a sixth consecutive year.

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Circular Fashion: These Brands Are Working to Transform Textile Production

Evrnu, For Days, Remake and SuperCircle shape the industry’s sustainable future.

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How Measurement Is Evolving—and What Everyone’s Still Getting Wrong

Plus, what’s top of mind for the industry heading into upfront talks.

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The Right Way to Build Brand Love by Hopping on Viral Trends

The Paralympics’ lighthearted TikToks contrast the industry's conventional disability content.

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Adnatomy: GoFundMe Uses AI Animation to Bring Donation Stories to Life

The fundraising platform turned to cutting-edge generative tech.