Al Mannarino
Al Mannarino is the content director for Inside the Brand at Adweek. Before joining Adweek in 2020, Al was senior content manager for Social Media Week. Al has also worked in marketing and social media roles for iHeartMedia, the Asbury Park Press. and Jackson Hewitt.
How to Be Intentional About the Career You Want
Inside the Brand
As part of the CMO Reboot Playbook: Team Health, Peloton Interactive’s SVP Head of Global Marketing & Communications, Dara Treseder shares the framework she uses to invest in herself and [...]
How to Translate Marketing Efforts into Business Objectives
Inside the Brand
As part of the CMO Reboot Playbook: Elevated Role of Marketing, Former Activision Blizzard CMO David Messinger shares how CMOs can find a way to cross the language barrier that exists between them [...]
6 C-Suite Leaders Share How They Learned to Support Employees During the Pandemic
Inside the Brand
Executives from Square, Rolling Stone, Belvedere, and more share their advice on The Business of Marketing podcast
Define the Need You Serve
Inside the Brand
As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of [...]
A Real Approach to Measuring Multistage Marketing
Inside the Brand
The Estée Lauder Companies' Doug Jensen on how the company is accurately measuring marketing across the consumer decision journey.
How BIC Drives Innovation in the Face of Disruption
For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand. But how do you take a legacy brand like BIC, whose core business is making pens, lighters and disposable shavers, and [...]
Mediaweek Masterclass: Leveraging Emerging Channels
With the rise of new channels like audio and streaming, it might feel overwhelming when deciding which one your brand should focus on while also maximizing existing social media as [...]
Mediaweek Masterclass: Purpose-Led Media
In today’s marketing landscape, leaning into your why—your DNA as a brand—has never been more important. At Mediaweek 2021, we spoke with executives from Verizon, Mattress Firm, and Happy Money [...]
How a Viral TikTok Led to the Transformation of Ocean Spray’s Business
Inside the Brand
On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go [...]
How Diversity, Equality, and Inclusion Drives Sustainability with Encantos CEO
Inside the Brand
As part of the CMO Reboot Playbook: Activating Brand Purpose, Encantos’ Chief Executive Officer and Co-Founder Steven Wolfe Pereira discusses the concept of ikigai (“one’s reason for being”) and how he used [...]