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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan’s Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games.
The massive convention floor was filled with activations of all sizes from some of the world’s most recognizable brands like Marvel, Nickelodeon and Disney, to smaller niche brands like memorabilia maker The Noble Collection and premium apparel company Heroes & Villains.
No matter the size of the activation or the types of products featured, one goal was top of mind for each of the brands we spoke to: interacting directly with fans.