Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life
EVP of Global Marketing discusses the latest campaign featuring Mariah Carey’s daughter, Monroe
The Future of Bed Bath & Beyond Is Encapsulated in This Reimagined Store
The renovated space in New York showcases private label, omnichannel and shop-in-shops.
Luxury Brand Frances Valentine Is Bringing Joy to Fashion
This week's episode of I'm With The Brand features the co-founder of Frances Valentine, Elyce Arons.
American Express Wants to Reset Small Business by Offering ‘Business Class’ Treatment
“While Black-owned businesses have always been at a disadvantage due to systemic racism, the pandemic’s disproportionate impact on their community has created a heightened awareness around their needs."
As Washington Renounces Native American Imagery, Pressure Continues on Remaining Teams
One year later, the NFL team is moving closer to a new brand identity.
Why Shhhowercap Doesn’t Want You to Wash Your Hair
And what it was like to see the brand's product featured in Issa Rae's HBO show, Insecure.
For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name
How a tomato hater learned to love and market a line of sugar-sweet heirlooms and taught consumers to feel the same way.
Brands: You Don’t Know Who Your Customers Are—and It Shows
These companies were lost before the pandemic hit, which only made the disconnect blatantly obvious.
Mack Weldon Wants Guys to Know It’s More Than Just Underwear
The new 'Buy Some Time' campaign is the first under CMO Talia Handler.
JanSport Taps TikTok Talent to Star in a Gen Z-Inspired Comedy Series
'Disorientation' is a four-part comedy special that addresses relatable anxieties about the upcoming school year.
Behave’s Candy Is Made for You to Eat the Whole Bag, Guilt-Free
During her stint at food brand Daily Harvest, Mayssa Chehata searched for a better-for-you candy option, but came up short. So she decided to start one herself.
How These Beauty Brands Are Maintaining a Lasting Connection With Consumers
Messaging must go beyond skin deep and drive real change.
Roku Brand Studio Gets its First In-Person Test With Tribeca X
"We believe the TV landscape has changed permanently for marketers and consumers and it’s not going back," said Chris Bruss, the head of Roku Brand Studio.
How Procter & Gamble Plans to ‘Widen the Screen’ for Black Creators and Media Companies
Chief brand officer Marc Pritchard issues a system that connects CPMs, ad spending and equity.
How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth
The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.