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What Does the End of the Pandemic Smell Like? These Brands Have Found Success Trying to Find Out

Branding

According to Yankee Candle’s fragrance expert Taylor Perlis, 2021’s scent is especially meaningful, given the national case of cabin fever.

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GoFundMe Celebrates New York’s Generosity and Establishes Its Brand as the Currency of Kindness

The ads aim to upend stereotypes that New Yorkers aren't kind, using their donations as evidence.

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Mattel Kicks Off Pride Merch Season With Deck of Rainbow Uno Cards

Marketing to the LGBTQ+ community is fashionable, if not always decipherable.

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Bed Bath & Beyond’s Latest Private Label Is ‘Essential’

The home goods retailer unveiled the latest of eight new brands.

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Ed Sheeran Sponsors a Football Club and Promotes a Cryptic Logo

The musician is pledging a yearlong sponsorship deal with Ipswich Town FC.

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Superdry’s Neymar Jr Partnership Drives Over 2 Million Engagements Within First Weeks

The Brazilian soccer star fronts the fashion brand's sustainability marketing communications.

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How Many Social Pages Is Too Many?

This is what happens when brands are forced to 'kill their darlings.'

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The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

They offer one of the most sizable ways to reduce carbon footprint.

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The Strength of the Virgin Brand Is About to Face a Legal Test

After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.

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Formula E Shows Sports Fans the Future With ‘Change. Accelerated.’ Focus

Formula E's futuristic film features footage shot in slow-motion and at extreme speeds to bring excitement to electric-car racing.

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Sunwink’s First-Ever Campaign Encourages People to Redefine Wellness on Their Own Terms

Comedian Robyn Schall stars in a spot illustrating how the space often gives consumers conflicting advice.

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Sunday Afternoon Channeled Retro Gaming for Liquid+Arcade’s New Identity

Sunday Afternoon worked with gaming-focused Liquid Agency arrive at a new brand identity as Liquid+Arcade.