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Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

EVP of Global Marketing discusses the latest campaign featuring Mariah Carey’s daughter, Monroe

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The Future of Bed Bath & Beyond Is Encapsulated in This Reimagined Store

The renovated space in New York showcases private label, omnichannel and shop-in-shops.

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Luxury Brand Frances Valentine Is Bringing Joy to Fashion

I'm With the Brand

This week's episode of I'm With The Brand features the co-founder of Frances Valentine, Elyce Arons.

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American Express Wants to Reset Small Business by Offering ‘Business Class’ Treatment

“While Black-owned businesses have always been at a disadvantage due to systemic racism, the pandemic’s disproportionate impact on their community has created a heightened awareness around their needs."

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As Washington Renounces Native American Imagery, Pressure Continues on Remaining Teams

Sports Marketing

One year later, the NFL team is moving closer to a new brand identity.

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Why Shhhowercap Doesn’t Want You to Wash Your Hair

I'm With the Brand

And what it was like to see the brand's product featured in Issa Rae's HBO show, Insecure.

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For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name

How a tomato hater learned to love and market a line of sugar-sweet heirlooms and taught consumers to feel the same way.

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Brands: You Don’t Know Who Your Customers Are—and It Shows

These companies were lost before the pandemic hit, which only made the disconnect blatantly obvious.

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Mack Weldon Wants Guys to Know It’s More Than Just Underwear

The new 'Buy Some Time' campaign is the first under CMO Talia Handler.

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JanSport Taps TikTok Talent to Star in a Gen Z-Inspired Comedy Series

'Disorientation' is a four-part comedy special that addresses relatable anxieties about the upcoming school year.

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Behave’s Candy Is Made for You to Eat the Whole Bag, Guilt-Free

During her stint at food brand Daily Harvest, Mayssa Chehata searched for a better-for-you candy option, but came up short. So she decided to start one herself.

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How These Beauty Brands Are Maintaining a Lasting Connection With Consumers

Messaging must go beyond skin deep and drive real change.

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Roku Brand Studio Gets its First In-Person Test With Tribeca X

Connected TV

"We believe the TV landscape has changed permanently for marketers and consumers and it’s not going back," said Chris Bruss, the head of Roku Brand Studio.

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How Procter & Gamble Plans to ‘Widen the Screen’ for Black Creators and Media Companies

Chief brand officer Marc Pritchard issues a system that connects CPMs, ad spending and equity.

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How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth

The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.