Chipotle Tests the Meatless Trend With Plant-Based Chorizo
Limited time offering gets a boost from Phoenix Suns forward Mikal Bridges in Team Whistle's No Days Off series
The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years
The drugstore chain confirmed his departure but isn't commenting on interim steps.
Bonobos CEO Micky Onvural Departs to Head Marketing and Communications at TIAA
The consumer brand veteran is expected to refine the financial services firm's digital strategy.
NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant
The basketball NFT marketplace's commercial stars brand partner Kevin Durant.
Carla Piñeyro Sublett Out as IBM’s CMO as Tech Company Streamlines Roles
The marketing department will now report to Jonathan Adashek in his new role as chief communications officer and svp for marketing and communications.
PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign
The brands utilized former NFL stars Peyton and Eli Manning in a two-minute spot.
News Publisher Grid Aims to Differentiate Itself Through Its Interconnected Approach
The publisher will put its signature collaborative style to use for brand partners.
Loophole in the Ozone Layer: the Varying Shades of ‘Green’ Mutual Funds
Given the arduous regulatory changes As You Sow and other advocates are attempting to push through, funds that deliver on the promise of being “fossil-free” now will be the ones [...]
Taco Bell Returns to Super Bowl After 5-Year Absence
Taco Bell will air a 30-second spot in the fourth quarter of Super Bowl 56.
Denny’s Aims for the Clouds With Highflier Fran Belibi in NIL Partnership
It's the restaurant chain's latest NIL deal, and includes a philanthropic component.
Student-Athlete and Brand Partnerships Increase Following New NIL Policy
Companies like StockX and Outback Steakhouse seek out sports stars for representation.
TurboTax Kicks Off 2022 by Celebrating Distinct Tax Filers With New Campaign
The tax filing service will be appearing in the Super Bowl for a ninth consecutive year.
The Great Brand Identity Crisis: Coming in 2022
2021 was the year of intensified marketer grand-standing, asserting new purpose and looking for ways to meet the moment.
Top Branding Fails of 2021—and What (If Anything) Brands Learned
Here are the most original and memorable gaffes, from the grievous to the trivial, in a year that was loaded with them.
A Look Back at 2021’s Best Celebrity Partnership Meals
Putting stars on the menu is the kind of low-cost, efficient concept that made fast-food famous.