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Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising

Branding

Its latest campaign attempts to settle a long-running score among competitors.

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Amazon Adds Aplenty to Its Growing List of Private-Label Brands

The food brand joins others such as Happy Belly, Wickedly Prime and Solimo.

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NBCUniversal and Capital One Partner for College Bowl Reboot

Branding

Summer quiz show, hosted by Peyton Manning, will give away $1 million in tuition.

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Bed Bath & Beyond Unveils New Campaign Under A ‘Home, Happier’ Tagline

It's the first under chief brand officer Cindy Davis.

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Unilever’s Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)

The spot from Adam&EveDDB is part of the brand's £5 million media investment for the year.

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Yeti’s VP of Marketing on Entering a New Product Category When Your Brand Is Already an Eponym

The company, famous for its mugs and coolers, recently launched a new line of luggage.

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Nostalgia Cleared for Takeoff as Playboy Brings Back Its Big Bunny Private Jet

A sleek new ride for influencers, even if there's some baggage aboard.

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

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How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding

The system compares the client's specified attributes to MassiveMusic's library of available sounds.

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Toms Ditches Its One-for-One Model for a New Impact Strategy

The brand is now committing one third of its annual net profits to 'grassroots good.'

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Hulu Unveils Brand Redesign as the Streaming Competition Heats Up

New design elements for ‘One Hulu’ lean into simplicity in a confused and chaotic streaming landscape.

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Flow Sends a Star-Studded Message About Sustainability in New Campaign

By choosing brand ambassadors of many job titles, backgrounds, and interests, they are emphasizing the unifying aim behind the product.

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‘Every Little Bit of Laughter Helps’: Rhys Darby and Terminix Unite for a Charming Campaign

The actor joined Adweek for an exclusive interview about the campaign and the power of humor.

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Screw Those IRS Checks: Trojan Promises to ‘Stimulate Your Package’

A softening of condom sales calls for some heavy action.

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Filippo Berio Lifted Awareness By Targeting ‘Shopping List Moments’

The company tapped the resources of marketing technology firm Aki Technologies and data-analytics agency Media Horizons.