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Chipotle Tests the Meatless Trend With Plant-Based Chorizo

Limited time offering gets a boost from Phoenix Suns forward Mikal Bridges in Team Whistle's No Days Off series

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The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years

The drugstore chain confirmed his departure but isn't commenting on interim steps.

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Bonobos CEO Micky Onvural Departs to Head Marketing and Communications at TIAA

The consumer brand veteran is expected to refine the financial services firm's digital strategy.

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NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant

The basketball NFT marketplace's commercial stars brand partner Kevin Durant.

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Carla Piñeyro Sublett Out as IBM’s CMO as Tech Company Streamlines Roles

The marketing department will now report to Jonathan Adashek in his new role as chief communications officer and svp for marketing and communications.

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PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign

The brands utilized former NFL stars Peyton and Eli Manning in a two-minute spot.

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News Publisher Grid Aims to Differentiate Itself Through Its Interconnected Approach

The publisher will put its signature collaborative style to use for brand partners.

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Loophole in the Ozone Layer: the Varying Shades of ‘Green’ Mutual Funds

Given the arduous regulatory changes As You Sow and other advocates are attempting to push through, funds that deliver on the promise of being “fossil-free” now will be the ones [...]

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Taco Bell Returns to Super Bowl After 5-Year Absence

Taco Bell will air a 30-second spot in the fourth quarter of Super Bowl 56.

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Denny’s Aims for the Clouds With Highflier Fran Belibi in NIL Partnership

It's the restaurant chain's latest NIL deal, and includes a philanthropic component.

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Student-Athlete and Brand Partnerships Increase Following New NIL Policy

Companies like StockX and Outback Steakhouse seek out sports stars for representation.

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TurboTax Kicks Off 2022 by Celebrating Distinct Tax Filers With New Campaign

The tax filing service will be appearing in the Super Bowl for a ninth consecutive year.

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The Great Brand Identity Crisis: Coming in 2022

2021 was the year of intensified marketer grand-standing, asserting new purpose and looking for ways to meet the moment.

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Top Branding Fails of 2021—and What (If Anything) Brands Learned

Here are the most original and memorable gaffes, from the grievous to the trivial, in a year that was loaded with them.

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A Look Back at 2021’s Best Celebrity Partnership Meals

Putting stars on the menu is the kind of low-cost, efficient concept that made fast-food famous.