Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising
Its latest campaign attempts to settle a long-running score among competitors.
Amazon Adds Aplenty to Its Growing List of Private-Label Brands
The food brand joins others such as Happy Belly, Wickedly Prime and Solimo.
NBCUniversal and Capital One Partner for College Bowl Reboot
Summer quiz show, hosted by Peyton Manning, will give away $1 million in tuition.
Bed Bath & Beyond Unveils New Campaign Under A ‘Home, Happier’ Tagline
It's the first under chief brand officer Cindy Davis.
Unilever’s Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)
The spot from Adam&EveDDB is part of the brand's £5 million media investment for the year.
Yeti’s VP of Marketing on Entering a New Product Category When Your Brand Is Already an Eponym
The company, famous for its mugs and coolers, recently launched a new line of luggage.
Nostalgia Cleared for Takeoff as Playboy Brings Back Its Big Bunny Private Jet
A sleek new ride for influencers, even if there's some baggage aboard.
Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator
Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.
How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding
The system compares the client's specified attributes to MassiveMusic's library of available sounds.
Toms Ditches Its One-for-One Model for a New Impact Strategy
The brand is now committing one third of its annual net profits to 'grassroots good.'
Hulu Unveils Brand Redesign as the Streaming Competition Heats Up
New design elements for ‘One Hulu’ lean into simplicity in a confused and chaotic streaming landscape.
Flow Sends a Star-Studded Message About Sustainability in New Campaign
By choosing brand ambassadors of many job titles, backgrounds, and interests, they are emphasizing the unifying aim behind the product.
‘Every Little Bit of Laughter Helps’: Rhys Darby and Terminix Unite for a Charming Campaign
The actor joined Adweek for an exclusive interview about the campaign and the power of humor.
Screw Those IRS Checks: Trojan Promises to ‘Stimulate Your Package’
A softening of condom sales calls for some heavy action.
Filippo Berio Lifted Awareness By Targeting ‘Shopping List Moments’
The company tapped the resources of marketing technology firm Aki Technologies and data-analytics agency Media Horizons.