Pereira O'Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D

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Last year, Pereira O’Dell (POD) employees evaluated the agency’s marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency’s external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal.

POD leaders introduced a new structural model that they’re now crediting with recent strong success in winning business. Just this year, the shop brought on seven new clients, including the men’s grooming brand Manscaped, Simplisafe and Sunny D.



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