Adweek Original Video

Meet the Six Mascots for Bark's New Line of Dog Treats

The cereal-inspired mascots include Hunk Stickman, Goober B. Nutty and Lucky McDuck

The new line of dog treats inspired six cereal-inspired mascots: (clockwise from left to right) Goober B. Nutty, Lucky McDuck, Hunk Stickman, Oldie Goldie, Jim Sock and Tooty the Toot. — The new line of dog treats feature six cereal-inspired mascots: (clockwise from left to right) Goober B. Nutty, Lucky McDuck, Hunk Stickman, Oldie Goldie, Jim Sock and Tooty the Toot.Bark

By Breana Mallamaci

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Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots.

The brand’s goal is to “make the world of dogs more like the world of children,” said Dave Stangle, Bark’s vice president of brand marketing. So, naturally, the cereal aisle was the perfect source of inspiration for The Snack Pack, the new line of dog treats that also feature six new mascots.

The

Breana Mallamaci

Breana Mallamaci is the director of video and an animator at Adweek. She enjoys making spreadsheets in her spare time for fun.

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