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There’s nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art.
At the same time, culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped fuel the rise of so-called super fans—consumers who dedicate enough time and energy toward enjoying celebrities and fictional characters that the activity becomes part of their identity.
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