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The Sandbox is partnering with Paris Hilton in the metaverse platform’s ongoing quest to better integrate itself into mainstream entertainment culture.
The company announced the partnership with a DJ set performed by Hilton at the South By Southwest culture and technology festival in Austin this week. The deal, inked between the Animoca Brands-owned metaverse company and Hilton’s 11:11 Media, will provide the celebrity with an avatar and a dedicated space within the platform featuring a game-like experience themed around her love of fashion, music and animals.