Superheroes are descending on Austin, Texas.
Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to celebrate, elevate and support diverse creators across art, entertainment and fashion, and the partnership will kick off at South by Southwest with an immersive augmented reality experience on Snapchat.
“Milestone ARchives” was developed by R/GA, Ally’s digital creative agency, and it features a multilevel AR experience on Snapchat where users travel between floors to meet Hardware, Icon & Rocket and Static, superheroes within DC Comics’ Milestone universe, and learn their backstories.
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