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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

SXSW

Ally Financial, DC Comics, WarnerMedia Team Up on Snapchat AR Activation at SXSW

Snapchatters can 'meet' Hardware, Icon & Rocket, Static from the Milestone universe

Icon comes to AustinAlly Financial/DC Comics/Snap Inc.WarnerMedia
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By David Cohen

 

Superheroes are descending on Austin, Texas.

Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to celebrate, elevate and support diverse creators across art, entertainment and fashion, and the partnership will kick off at South by Southwest with an immersive augmented reality experience on Snapchat.

“Milestone ARchives” was developed by R/GA, Ally’s digital creative agency, and it features a multilevel AR experience on Snapchat where users travel between floors to meet Hardware, Icon & Rocket and Static, superheroes within DC Comics’ Milestone universe, and learn their backstories.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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