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Like last year, 2021 was not an easy year for creativity. Book-ended with soaring Covid-19 case counts, vaccines filled the year with hope and promise that life could—will—get back to normal. Despite the obstacles, creativity still thrived in new ways as agencies continued to innovate, shooting remotely or with scaled-down crews. Ideas came together as the return to office was delayed countless times across the industry.
Each year, Adweek asks creatives across the world to tell us what work makes them think “I wish I had done that.”