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Your advertising and marketing plans are constantly changing. But before you get to work on your next plans, examine some of the best ads of the year. What made them stand out as the best ads? And what strategic planning can you borrow for your own brand's advertising development? Find out what worked, what didn't and why we consider them the best.
Discover new and innovative advertising technologies that are changing the way we connect with audiences all over the world, boosting brand awareness and giving these epic brands some real conversions. Scroll below to see why these marketers get it and what they did for their brands that you can do for your own. Stop sample testing and start researching other winning advertising techniques. With a little advice from these amazing ads of the year, you can build an entirely new, successful strategy for your brand today.

The Latest

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    Here Are the Ads That Made Creatives Jealous in 2024

    By Kyle O’Brien

    ADWEEK asked creatives to tell us their favorite work of the year that they didn't make.

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    20 Campaigns That Made Creatives Jealous in 2023

    By Kyle O’Brien

    From Barbie's pinkwashing to Taylor Swift and Super Bowl spots, creatives loved these ads.

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    The 20 Best Ads of 2023

    By Brittaney Kiefer, T.L. Stanley, Kyle O’Brien

    Adweek reveals the 20 best ads of 2023, including campaigns from Barbie, McDonald's, Apple and Ikea.

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    The Best Ads of 2022: The Good, The Great and The Future

    By Al Mannarino

    Audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer join the podcast to discuss the best ads of the year and the future of creativity.

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    These 22 Campaigns Made Creative Professionals Jealous in 2022

    By Kyle O’Brien

    From popular social ads to Super Bowl spots, these are the works that creatives loved.

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    The 30 Best Ads of 2022

    By Shannon Miller, Brittaney Kiefer

    Advertisers from around the globe took big creative swings in top ads chosen by Adweek's editors.

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    The Top 10 Weirdest Ads of 2021

    By Brittaney Kiefer

    This year's strangest marketing campaigns featured a creepy android, an album for cats and multiple mentions of cannibalism.

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    2021’s Best Ads Mashup in Less Than 3 Minutes

    By Breana Mallamaci

    Watch the top 25 ads of the year in our annual video mashup.

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    13 Campaigns That Made Ad Pros Jealous in 2021

    By Jameson Fleming, Stephen Lepitak

    From brilliant PSAs to unexpected collaborations, this work made creatives envious.

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    Adweek Podcast: The Best Ads of 2021

    By Al Mannarino

    We discuss Adweek's picks for the 25 best ads of the year.

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    The 25 Best Ads of 2021

    By David Griner, Shannon Miller, Stephen Lepitak

    Work from around the world that made an impact.

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    John Lewis’ Much-Hyped Christmas Ad Gets Back to ‘Joyful Escapism’ of Earlier Seasons

    By Brittaney Kiefer

    Amid Covid-19 and the supply chain crisis, the British retailer returns to the emotional storytelling of previous campaigns.

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    Here Are 2020’s Best Ads, Packed Into 3 Minutes

    By Breana Mallamaci, David Griner

    Before we declare this brutally unforgiving year over, we might as well take a moment to think back on one of the few positives: the wide range of creative ways [...]

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    22 Campaigns That Made Ad Pros Jealous in 2020

    By Doug Zanger

    Creatively, 2020 started out with a bang. The usual “opening of the creative season” starts with the Super Bowl, and there were several ads that didn’t disappoint, including one starring [...]

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    Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas

    By David Griner

    A tough year to be a marketer? Heck, it was a hard year to be a human. But as the world went into pandemic-fueled lockdowns that upended all the rules [...]

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