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As 2023 draws to a close, Adweek’s annual roundup of the best ads of the year is a celebration of something that may seem simple: creativity.
But anyone who does creative work knows the struggle of it, the days that feel like drudgery—and how remarkable it feels to break through.
When we looked back on the work of 2023, there were numerous examples of that imagination and talent at play. It was hard to narrow them down, but here are some of our favorites.