Doug ZangerDoug Zanger is senior editor at Adweek focusing on creative. He is based in Portland, Oregon and unabashedly loyal to the Pacific Northwest. Isobar Veteran Ricardo Salema Becomes the Agency’s First U.S. Chief Creative Officer This follows the appointment of Ronald Ng as global CCO. Leadership & Talent How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity An outsized impact on careers and lives. AdFreak This Powerful Ad Shatters the Notion That Down Syndrome Means a ‘Lifetime of Limitations’ Saatchi & Saatchi spot marks National Down Syndrome Society’s 40th year. Bucking the Trend, Kroger Seeks Its First Creative Agency of Record Second-largest retailer in the U.S. recently sent out RFIs. Ad of the Day Like a Next-Gen Schoolhouse Rock, Cheerios Launches 4 Catchy Animated Shorts ‘Right on Tracks’ spreads messages of inclusion, empathy and kindness. Challenger Brands ‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger The impressions were huge, but the product needed to improve first. The Big Game Microsoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles Can Go The tech giant partnered with Dr. Suess Enterprises. The Big Game Hyundai’s Super Bowl Ad Brings Jason Bateman’s Dry Wit to the Even Drier Topic of Car Shopping The brand touts its unique buying process. The Big Game Tony Romo, Football’s Best Color Commentator, Keeps It Chill in Skechers’ Super Bowl Ad Spot features former Dallas Cowboys quarterback in brand’s slip-ons. The Big Game Female Football Phenom Antoinette Harris Challenges Perceptions in Toyota’s Super Bowl Ad The inspiring athlete anchors this year’s work from Burrell.123…18Next »