Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies. He has covered a wide range of industry topics and interviewed several high-profile luminaries including Megan Rapinoe, Sue Bird, Jeff Goldblum, Carrie Brownstein, Michael Kelly, Jeffrey Katzenberg and some of the NFL’s biggest past and present stars. Based in Portland, Ore. and unabashedly loyal to the Pacific Northwest, Zanger has over 25 years of experience in the advertising industry, including 12 in radio, where he picked up a Radio Mercury Award.
Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters
2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold [...]
These Brilliantly Simple Ads Remind Us of What We’ve Missed Because of the Pandemic
Distribution is one issue that the government is wrestling with; another is consumer trust.
Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.
To Forge Its DEI Future, The Richards Group Partners With Leading Firm
Do What Matters has worked with Periscope and The Martin Agency.
Exclusive: S4 Capital Acquires 2 Agencies, Signals More to Come in 2021
Decoded Advertising and Metric Theory join the S4 fold.
10 of the Most Accessible Brand Campaigns and Actions of 2020
From Microsoft to American Girl, progress continues.
How Purpose Can Shape Agencies in 2021
In 2019, deliberating Adweek’s Agency of the Year, the jury noticed something about McCann’s work that was submitted: there seemed to be a lot of work that leaned into purpose. [...]
What Roles Will Be Most—and Least—In-Demand at Agencies in 2021?
Positions akin to chief talent officer and director of creative operations will be sought-after, but managerial titles on the whole will thin out in favor of "worker bees."
How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales
the brand’s commitment to the program shows how PepsiCo is investing significant resources. One specific piece of Dig In is its Black Restaurants Deliver program, an eight-week, no-cost consultancy that [...]
My Mantra: Richemont D&I Head Doug Melville on Doing Better
The idea is that people have a responsibility to disseminate wisdom to improve themselves while lifting their environments as well.