Coronavirus

How This Campaign Can Help Black Communities Rise Above Covid-19

Barbershop and salon marketing plays a crucial role in building trust in clinical trials for treatments

Black-owned barbershops and salons are on the front line of a critical Covid-19 treatment study.Rise Above Covid
By Doug Zanger & Kyle O’Brien

February 26, 2021

Since the pandemic started, the grim data continues to show the devastation that Covid-19 has on America’s population—but especially among Black communities. 

Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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