Coronavirus

How This Campaign Can Help Black Communities Rise Above Covid-19

Barbershop and salon marketing plays a crucial role in building trust in clinical trials for treatments

Black-owned barbershops and salons are on the front line of a critical Covid-19 treatment study. Rise Above Covid

By Doug Zanger & Kyle O’Brien

February 26, 2021

Since the pandemic started, the grim data continues to show the devastation that Covid-19 has on America’s population—but especially among Black communities. 

Doug Zanger
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
Kyle O’Brien
@kobrie kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.
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