Politics are big business in advertising. From multimillion dollar political ad campaigns to how upcoming elections influence brand moves and what brands do to put purpose in everything they do, Adweek covers all things politics in this category page. Today’s consumers want to spend money with brands that have the same views as them and support causes they deem important. As the industry realizes this, more brands are putting their money where their mouths are and getting behind political and social causes. In this section, we take a look at inspiring ad campaigns centered around politics, which brands are taking stances on social issues, and everything political ad-related.
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How an Experiential Stunt in Finland Challenged Lobbying Norms and Sparked National Debate

An experiential stunt in Helsinki, Finland shows how creative agencies can reimagine lobbying campaigns

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Biden Renews Call for Federal Privacy Law in State of the Union Address

The president wants bipartisan legislation on privacy, antitrust and children's online safety.

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European Union Does Not Fear New Political Ad Rules Impacting Brands

New policies are set to be introduced to ban political micro-targeting ads and the use of children's data.

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Ye’s Acquisition of Parler Is Off

The controversial app’s parent company said a mutual agreement was reached in mid-November.

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ERA Coalition Launches ‘Woman Corp’ to Further the Fight for Equal Rights

To enact change and call attention to institutionalized sexism, the ERA Coalition launched the fully incorporated "Woman Corp."

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GLAAD Uses Stories of Real Families to Inspire Midterm Voting for LGBTQ+ Rights

Its latest ads focus on protecting trans youth and marriage equality.

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Pew Looks at How Candidates for Office in the US Have Used Twitter This Year

The think tank analyzed more than 3.4 million tweets by over 7,500 hopefuls for federal, state, local office.

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To Survive the Converging Election and Holiday Seasons, Start Planning Now

Email marketers will have to go above and beyond usual efforts to cut through the noise, catch the attention of their recipients and hit their aggressive goals.

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An Indie Agency Reimagined These Classic Horror Film Posters for a Post-Roe V. Wade Era

Yard NYC explores frights beyond Halloween, just ahead of midterm elections.

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MTV Entertainment Studios Harnesses the Power of Fandom to Encourage Voting

Reaching fans with an important message in an authentic brand voice.

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Use Your Brand’s Platform to Connect Voters With Information

What unique assets does your brand have that can drive impact and drive home who you are?

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Parler Rhymes With Ye: The Former Kanye West Agrees to Acquire the Controversial App

His Instagram, Twitter accounts were restricted earlier this month for antisemitic posts.

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Pew Studies Alternatives to Facebook, Twitter, YouTube

The think tank analyzed BitChute, Gab, Gettr, Parler, Rumble, Telegram, Truth Social.

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Celebrity Entrepreneurs Aim for Light Touch—if at all—in Mixing Politics and Marketing

Brooke Shields, Emily Ratajkowski and Bobbi Brown cautiously navigate a topic most brands find messy.