Platforms

Microsoft’s Xandr Bans Political Ads

As 2024 approaches, campaigns will have fewer ad tech choices
 

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By Trishla Ostwal

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Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek.

The policy will go into effect in October 1.

In an email sent to clients, Xandr’s ad team said it will ban political ads as well as ads for alcohol, gambling, tobacco and vaping.

Top line

The change comes as Microsoft aligns Xandr’s advertising policies with its own. Microsoft acquired Xandr last

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Image of Trishla Ostwal

Trishla Ostwal

Trishla is an Adweek staff reporter covering tech policy.

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