Apple's Search Deal Is Critical to Google. The Courts May Rule It Illegal

The antitrust showdown shines a light on Apple's iOS market share

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The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple—worth a reported $10 billion—over the latter’s position as the default search engine.

Now, the legal basis for that deal is being questioned.

If the courts find it illegal, Google’s massive search ad revenues could be up for grabs.

Also at stake is the possible separation of Google’s search ads business from its search engine, which would lead to ad revenue opportunities for other companies, including Apple.



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