Sports Marketing
It Pays to Be a College Athlete Named Sam
Unilever Sends a Message to Hispanics Living in America For Hispanic Heritage Month, British consumer goods manufacturer Unilever has unveiled a campaign titled Nos Inspiras Tú (translation: “You Inspire Us”). 
How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall
After sales slid double digits, Signet is adapting for the digital age.
Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos
The grocery giant is partnering with livestreaming startup Firework to make TikTok-like clips.
How Campbell Snacks Finds the Courage to Disrupt Itself
CMO Janda Lukin explains the need to "get comfortable with being uncomfortable."
French Ecommerce Platform Mirakl Raises $555 Million as It Looks to Expand Overseas
The company also aims to grow its business-to-business operations.
Sustainability and New Revenue Streams Are Driving Brands to Online Resale Marketplaces
Madewell, Levi’s, Patagonia, Eileen Fisher, REI and Lululemon are all turning their attention to the secondhand market.
How Zillow Is Supporting Consumers Through the Hard Parts of Moving
Zillow has expanded its services and found new ways to support movers throughout "The Great Reshuffling."
American Eagle Unveils Influencer Program for Student Athletes
Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces.
An Ode to Gainiacs Everywhere
Craig Robinson channels Flashdance in a new spot for Procter & Gamble's Gain.
Will US Regulators Crack Down on the Buy Now, Pay Later Industry?
Experts say the payment products have likely already caught the U.S. government's attention.
Queer Eye’s Fab 5 Get a Precious Lego Makeover
The Netflix hit's loft headquarters gets the ultimate Lego treatment.
Adobe Rolls Out New Payment Service for Ecommerce Platform
The PayPal-powered integration will be available to merchants by the end of the year.
At the Office or Home, Bonobos Bets on ‘Back to Business’ Style
The apparel brand is betting men will want to look sharp for the return to offices.
Pinterest Brings Its Shopping Features to 7 More Countries
Merchants in those markets will gain access to the Verified Merchant Program, storefronts and a new product tagging feature.
This Ecommerce Platform Offers Consumers What Amazon Can’t: Sustainable Convenience
Nate Faust's ecommerce platform Olive is challenging Amazon with sustainability and convenient online shopping.
Mothers Against Drunk Driving Finds a New Ally: Anheuser-Busch
With Uber, they're launching a new campaign to prevent impaired individuals from getting behind the wheel.
