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6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy

Super Bowl

After sitting on the sidelines last year, Budweiser is back in the game.


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Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You

Augmented Reality

Fit:Match pairs shoppers with 'fit twins' to recommend sizes and styles.

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Amazon Goes to the Suburbs

Retailing

The checkout-free Amazon Go concept is moving closer to customers' homes.

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Trek Finds a New Holiday Marketing Tradition With Fundraising Effort

Digital Storytelling

Fundraiser helped raise awareness for World Bicycle Relief.

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How the Pandemic Prepared Us for the Quasi-Dystopian Experience of Amazon Style

Retailing

The hybrid environment caters to new consumer preferences.

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What You Can Learn From the Top 5 Cannabis Sales Days of the Year

Cannabis

The calendar of high holidays is evolving, and insights emerging, with $500 million being spent over these key dates.

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Billie Touts Its Internet Fame to Launch on Walmart Shelves

Ecommerce

The DTC personal care brand enters stores for the first time.

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In Apple’s Delightful Chinese New Year Ad, It Takes a Village (to Go to Mars)

International

When you’ve left home with big dreams, sometimes returning without soaring success can feel like its own form of failure. That’s the situation a stuntman and aspiring filmmaker finds himself [...]

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Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse

Augmented Reality

The beer brand will host a virtual bar during the Big Game.

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Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad

Super Bowl

End-to-end ecommerce company Vroom is leaning into convenience and reliability with its second consecutive Super Bowl ad, created in partnership with the brand’s AOR Anomaly. Titled "Flake: The Musical," the [...]

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Pepsi Drops Stunning Trailer for Super Bowl 56 Halftime Show With All 5 Performers

Ad of the Day

Pepsi debuted a futuristic, nearly four minute-long trailer titled "The Call," featuring Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Dr. Dre. This is the first time the brand [...]

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UK Government the Latest to Strengthen Crypto Ad Promotions

Blockchain

The UK follows a recent increase in regulation by Spain and Singapore on the sector

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Shopify and JD Open a Gateway to China With Huge Potential—but No Guarantees

Ecommerce

It lowers risk and investment for small businesses, but there are no guarantees.

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More Than One-Third of Americans Have Missed BNPL Payments

Ecommerce

New report comes as U.S. regulators probe the nascent financing industry.

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We’re All VIPs in First-Ever Super Bowl Ad for Sam’s Club

Super Bowl

The first official teaser of 2022's Big Game features Kevin Hart.