Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020. TULA

Star Wars Day Is the Latest Holiday Turned Retail Moment

Amazon

A new report found demand on Amazon was up 93% on Star Wars Day, last year.


Alt Image Text

Walgreens Now Offers Same-Day Delivery

Customer Experience

The delivery is limited to retail products.

Alt Image Text

Retail Brands Might Not Die, but They Could Get Trapped in Purgatory

Commerce

Companies expand and contract in and out of bankruptcy.

Alt Image Text

With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

CPG & Grocery

Total sales among brands running ads on the platform have increased more than 200%.

Alt Image Text
Alt Image Text

Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh

Commerce

The meat giant is also maintaining its 'wonderfully odd' spirit with a series of short spots.

Alt Image Text

How to Capitalize on the Growth of Buy Now, Pay Later

Commerce

Propensity to spend? Break it down with BNPL.

Alt Image Text

BodyArmor Asks for ‘One More’ in Biggest-Ever Ad Campaign

Commerce

The brand recently surpassed Powerade to become the nation’s No. 2 sports drink.

Alt Image Text

Note to Amazon: Adobe and FedEx Are Helping Your Competitors Offer 2-Day Delivery

Commerce

Adobe and FedEx are helping online merchants compete with Amazon and other retail giants with free two-day delivery.

Alt Image Text

Can CPG Brands Recreate In-Store Impulse Buying Online?

CPG & Grocery

Marketers must adapt as more people purchase household staples through digital channels.

Alt Image Text

Would You Let Amazon Into Your Garage?

Commerce

In-garage grocery delivery is expanding.

Alt Image Text
Alt Image Text

Mastercard, Waze Team Up to Introduce Cashless Payments for East European Farmers

Commerce

Mastercard and Waze team up to offer cashless payment system to small Romanian food sellers, with the aim to expand the program in Eastern Europe.

Alt Image Text

The Noid Returns to Sabotage Self-Driving Pizza Deliveries in New Domino’s Ad

Food & Beverage

The retro villain will also appear in a new Crash Bandicoot mobile game.

Alt Image Text

Walmart Says a Single Day for Mothers Won’t Cut It After 2020

Commerce

This year, the retailer is promoting 'Mother’s May.'

Alt Image Text

CPG Digital Ad Spend to Increase 7% Per Year Until 2023

CPG & Grocery

Food and drink brands are going where the shoppers are: online.