Serena Williams Channels Caddyshack as the Star of Michelob’s Super Bowl Teaser

Super Bowl

Michelob Ultra—and brand ambassador Serena Williams—are returning to Super Bowl 57 with a familiar concept.In the official teaser, Williams and Succession star Brian Cox play golf at Bushwood Country Club, […]


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Crypto Payments Startup MoonPay Buys Web3 Agency to Build One-Stop Shop for Brands

Emerging Tech

The payments provider is buying tech-focused agency Nightshift.

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A Reddit Exec’s Advice for Brands Still Thinking About Entering Web3

Emerging Tech

Practical takeaways from the success of CryptoSnoo NFTs.

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Brave Commerce Podcast: Positioning Products to Appeal to the Consumer’s Lifestyle

Adweek Podcasts

CEO Anouck Gotlib shares the experience of creating and launching the brand with her husband and how she relies on consumer feedback frequently.

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Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data

Outlook

A lot has changed since the 2008 economic downturn in regards to how the industry operates.

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Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data

Outlook

A lot has changed since the 2008 economic downturn in regards to how the industry operates.

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L’Oréal’s Motorized Makeup Applicator Is Designed for People With Limited Mobility

CES

The computerized lipstick device is meant to make cosmetics more inclusive.

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Instagram to Remove Shop Tab from App Navigation Bar

Platforms

The platform said Shops will be unaffected.

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10 Certain Retail Predictions for an Uncertain Year

Emerging Tech

What’s in store for retail media, the metaverse, AI content generation and more?

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Brave Commerce Podcast: The State of the Current Talent Ecosystem

Adweek Podcasts

Lisa Mann, managing director and CMO of Raines International discusses the state of the current talent ecosystem.

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Shopify Chases Big Retailers With a More Flexible Way to Use Its Ecommerce Tools

Ecommerce

Commerce Components allows clients to augment their existing business.

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Why Generative AI Could Reach a Tipping Point in 2023

Artificial Intelligence

Between ultra-realistic text and image generators, synthetic content could transform creative work.

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What Marketers Should Expect From CES This Year

Emerging Tech

The trade show is back for its first full-fledged in-person show since 2020.

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Resale Exploding Is Not an Automatic Win for the Climate

Sustainability

If fashion wants to clean up its environmental act, it must slow down.

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Brave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers

Adweek Podcasts

Jim Mollica, chief marketing officer of Bose discusses several ways brands can communicate and connect with their consumers.