Challenger Brands
Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
Star Wars Day Is the Latest Holiday Turned Retail Moment A new report found demand on Amazon was up 93% on Star Wars Day, last year. 
Walgreens Now Offers Same-Day Delivery
The delivery is limited to retail products.
Retail Brands Might Not Die, but They Could Get Trapped in Purgatory
Commerce
Companies expand and contract in and out of bankruptcy.
With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising
Total sales among brands running ads on the platform have increased more than 200%.
Kroger Will Deliver S’mores to Your Summer Barbecues via Drone
If you live in Ohio or California, that is.
Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh
Commerce
The meat giant is also maintaining its 'wonderfully odd' spirit with a series of short spots.
How to Capitalize on the Growth of Buy Now, Pay Later
Commerce
Propensity to spend? Break it down with BNPL.
BodyArmor Asks for ‘One More’ in Biggest-Ever Ad Campaign
Commerce
The brand recently surpassed Powerade to become the nation’s No. 2 sports drink.
Note to Amazon: Adobe and FedEx Are Helping Your Competitors Offer 2-Day Delivery
Commerce
Adobe and FedEx are helping online merchants compete with Amazon and other retail giants with free two-day delivery.
Can CPG Brands Recreate In-Store Impulse Buying Online?
Marketers must adapt as more people purchase household staples through digital channels.
Goldfish and Frank’s RedHot Make a New Hot Sauce-Flavored Cracker
Spicy snacks are a hot trend.
Mastercard, Waze Team Up to Introduce Cashless Payments for East European Farmers
Commerce
Mastercard and Waze team up to offer cashless payment system to small Romanian food sellers, with the aim to expand the program in Eastern Europe.
The Noid Returns to Sabotage Self-Driving Pizza Deliveries in New Domino’s Ad
The retro villain will also appear in a new Crash Bandicoot mobile game.
Walmart Says a Single Day for Mothers Won’t Cut It After 2020
Commerce
This year, the retailer is promoting 'Mother’s May.'
CPG Digital Ad Spend to Increase 7% Per Year Until 2023
Food and drink brands are going where the shoppers are: online.
