The Super Bowl 56 Halftime Show featured five hip-hop icons.Kevin C. Cox/Getty Images

There’s No Better Time for Brands to Bet on Augmented Reality

Columnist Network

The way we shop is changing, and companies that ignore AR will lose out.


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Walmart Has Big Plans to Drop Hamburger Helper From the Sky

Emerging Tech

The retailer eyes 1 million drone deliveries in 2022.

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Why Brands Are Looking to the Stars to Connect With Consumers

Advertising

Astrology provides marketers with content that's personal, comforting and controversial—and just plain fun!

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Gap’s Roblox Store Has Perks You Won’t Find in Reality

Metaverse

It's the latest mall brand to set up shop on the gaming platform.

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Snapchat Reveals Integration With eBay

Ecommerce

Listings from the ecommerce site can be shared in Stories, Snaps.

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Brave Commerce: Bacardi’s Digital Shelf Extends to Stores

Adweek Podcasts

Digital commerce lead Katie Kirkpatrick on rallying workers and the future of ecommerce.

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To Avoid Fad Status, NFTs Must Become More Inclusive

Columnist Network

Eight in 10 U.S. consumers aged 16-54 believe NFTs are not hype.

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Ulta Beauty Debuts Revamped Retail Media Network

Retail Media

The company's 37 million loyalty members drive 95% of all sales.

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Meet the New Weed Influencers: Cameo Celebs Like Ice-T, CeeLo Green and Kate Flannery

Cannabis

The recently-launched program, thought to be the first of its kind for a cannabis marketer, represents another step in weed’s data-driven march to reach the coveted canna curious demo and [...]

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Step Aside, Prime Day—Here Comes Walmart+ Weekend

B-to-C

The retailer is promoting a familiar members-only sale.

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Amazon Is Giving Customers Coupons in Exchange for Their Grocery Shopping Data

Ecommerce

The new feature is meant to boost usage of Alexa's Shopping Lists tool.

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After Taking Over Myspace, Trolli Tries Out Craigslist

CPG & Grocery

The new campaign also involves pinning flyers to bulletin boards in university libraries.

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Rothy’s Dances Into Largest Brand Awareness Campaign Yet

Fashion & Apparel

The DTC brand dances into its largest campaign yet.

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Infographic: The Pandemic Created a New Category of Consumer

Data Points

What marketers need to know about this cohort, who make up 22% of Americans.

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Uber Rolls Out New Features With Help From Ilana Glazer

Travel & Transportation

A 10-minute video shows how 'the world is in your hands.'