Founder Holly Thaggard and CEO Amanda Baldwin talk brand purpose at Adweek at Home.Adweek

These Ads Don’t Tell You What They’re Selling, and Business Is Booming

Commerce

How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.


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Cooler Screens Rolls Out to Convenience Stores and Supermarkets Nationwide

Commerce

The retail media company is moving beyond the Chicago area.

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MeUndies Is Going Organic

Challenger Brands

Other product launches this year include swimwear and a mashup with Marvel.

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Barbie’s Newest Doll Collection Is Made From Recycled Ocean-Bound Plastic

Commerce

Through the new campaign, Mattel promotes the use of eco-friendly materials in children's toys.

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Volkswagen Promotes Electric Charging Stations, Hiding Competitors Under Sheets

Automotive

VW's latest campaign promotes environmental awareness when it comes to choosing a car.

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Everything’s Coming Up Mums for William Murray Golf

Commerce

The business is on track to grow 100% year over year as of early June.

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Rideshare App Alto Wants to Make Your Drives a Little More Stylish

Commerce

Alto collaborated with photographer Gray Malin to create 'art cars' featuring his work.

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Instacart Offers $1M in Advertising Credits to Black-Owned Brands

Commerce

It’s one of six commitments to prioritize diversity, equity and belonging.

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Shopify Rolls Out a New Buy-Now-Pay-Later Option in Partnership With Affirm

Commerce

The feature comes amid a period of big growth for the payment installment industry.

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Canned Fruits and Veggies Have a Bad Rap, but the Pandemic Might Be Revamping Their Image

Commerce

Despite what shoppers think, science shows canned fruits and vegetables can be just as nutritious as fresh.

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Midol Encourages Menstruators to Stop Apologizing for Their Periods

Commerce

The campaign's goal is to bust stigma surrounding menstruation.

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Ahead of the Tokyo Olympics, Pantene Is Celebrating Allyson Felix’s Legacy

Commerce

She's supported causes like paid parental leave and the disproportionate Black maternal mortality rate.

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Staples Makes Another Plea to Buy Office Depot

Mergers & Acquisitions

But given competition from Amazon and Walmart, a deal may be too late.

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Grove Collaborative Names New CMO as It Looks to Drive Awareness

Commerce

Former Amazon marketer Jennie Perry is joining the consumer goods startup as shoppers start thinking differently about health and hygiene.

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Curaleaf and Scary Mommy Team Up to Break Down Stigmas Around Cannabis and Parenting

Commerce

Cobranded content hub 'Cannabis Like a Mother' aims to bust stereotypes.

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Walmart+ Ups the Ante With a New Prescription Benefit

Health and Wellness

Amazon reportedly has a similar offering in the works.