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PepsiCo to Part Ways With Tropicana and Naked Juice Brands

The move allows the beverage giant to focus more on healthier options.

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How to Get Jay-Z to Invest in Your CPG Startup

I'm With the Brand

Frustrated by a shortage of allergy-friendly snack options, Denise Woodard left her corporate job and set out to start Partake Foods.

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Walmart Partners With Adobe to Sell Its Retail Technology

‘We’ve built new capabilities to serve the evolving needs of our own customers,’ said John Furner, CEO of Walmart U.S., in a statement.

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Products for Pups Continue Their Pivot to Premium

Mars recently debuted Karma, a line of plant-forward dog food.

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Mondelēz Aims to Help Shoppers Regain Control After More Than a Year of Stressful Snacking

As people emerge from their homes, the company continues to promote sensible portions and mindful consumption.

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Ghirardelli Wants to Upgrade Your S’mores With Its Premium Chocolate This Summer

Consumer research proved to the brand what a seasonal staple the sweet, marshmallow sandwich is for consumers.

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Clorox Keeps Busy With a New Product, Partnership and Ad Campaign

A spot stars actor and restaurant owner Danny Trejo.

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Avocados From Mexico Names Ivonne Kinser Its New Marketing Head

Ana Ambrosi was promoted to the role of director of corporate communications.

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A Despot King Quenches His Thirst in Peroni’s Ad for New Alcohol-Free Beer

According to a 2021 report from IWSR, consumption of no and low alcohol beer is expected to increase 31% by 2024 across the U.S., U.K., Australia, Brazil, Canada, France, Germany, [...]

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Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink

Olympic cyclist Kristin Armstrong and karate champ Ariel Torres trained behind shelves of dairy products for MilkPEP's latest ad campaign.

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77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled

In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.

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To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package

Brand imagery from Green Giant, Ford, Hanes and Better Homes & Gardens disguises the treats to trick youngsters.

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SweeTarts and Christina Aguilera Ask Fans to Make SweetBeats

The candy brand has created an online music mixer.

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Supermarket Co-op Captures the Joy of Small Things as the UK Opens for Summer

After over a year of quarantines and lockdowns, many people are feeling apprehensive about the easing of Covid-19 restrictions.

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McCormick Is Hiring a Director of Taco Relations

The part-time, four-month gig pays $100,000.