Coca-Cola Debuts First Major Marketing Push for Aha Sparkling Water
The campaign stars actors Lauren Lapkus and Colton Dunn.
Supergoop! Encourages Everyday Sunscreen Use With a Talk Show Spoof
'Good Morning, Supergoop!' kicks off during Skin Cancer Awareness Month.
Heinz Beanz Names DentsuMB UK as Creative Agency
The account moves from BBH
Walgreens Now Offers Same-Day Delivery
The delivery is limited to retail products.
With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising
Total sales among brands running ads on the platform have increased more than 200%.
Kroger Will Deliver S’mores to Your Summer Barbecues via Drone
If you live in Ohio or California, that is.
Sun Bum Dressed Dolly Parton—and 49 Other Notable Figures—in a Banana Suit on Saturday
Ok, just her statue. But it was to raise awareness for National Skin Cancer Awareness Month.
Extra Gum’s Back-to-Normal Ad Is a Euphoric Release
Céline Dion’s “It's All Coming Back to Me Now” thunders throughout the two-minute spot.
Pepsi Gets Into Food Delivery With Its Own Restaurant
The brand wants more people to include a beverage in their online order.
Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh
The meat giant is also maintaining its 'wonderfully odd' spirit with a series of short spots.
BodyArmor Asks for ‘One More’ in Biggest-Ever Ad Campaign
The brand recently surpassed Powerade to become the nation’s No. 2 sports drink.
Can CPG Brands Recreate In-Store Impulse Buying Online?
Marketers must adapt as more people purchase household staples through digital channels.
Sunwink’s First-Ever Campaign Encourages People to Redefine Wellness on Their Own Terms
Comedian Robyn Schall stars in a spot illustrating how the space often gives consumers conflicting advice.
Degree Develops the First Inclusive Deodorant for People With Vision and Upper Limb Disabilities
A reimagined design and a braille label adapt the product for unique needs.
Goldfish and Frank’s RedHot Make a New Hot Sauce-Flavored Cracker
Spicy snacks are a hot trend.