Cottonelle Gets Personal—and Funny—About ‘Down There Care’
No cuddly mascots, just business in campaign by FCB Chicago.
Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy
Marketers reappraise role of rewards programs as consumers tighten their belts.
Heinz and Absolut Go Back to the 80s for Pasta Alla Vodka Sauce Launch
Vintage recipe inspires nod to iconic Andy Warhol campaign.
Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message
Whimsical tone meets serious subject in animated ads from agency of record fable.works.
Why Applebee’s Is Investing in Social Video Stories Starring Professional Athletes
The media company pairs athletes with Applebee's and Pup-peroni without making just another celebrity ad.
Dove’s Latest Campaign Turns Its Back on TikTok’s Bold Glamour Filter
Dove is taking a stand against TikTok's new Bold Glamour filter and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and DAVID.
Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers
Price is just one of many factors that can get consumers to switch from national brands.
When Good Brands Make Bad Products: Inside the Museum of Failure
What companies can learn from the products inside the Museum of Failure.
A Close Shave: Annie Murphy and Eric Andre Demo BIC Razor Side-By-Side
The actor-comedians star in the campaign from Doner CX.
Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar
Hellmann’s hopes the temperature-sensitive packaging will get people talking.
Venus Williams and Purina Pro Plan Sport Encourage Pet Owners to Get Moving for Charity
The tennis icon’s latest partnership bolsters her alignment with purposeful brand initiatives.
3 Lessons Brands Can Learn from Funko’s $36 Million Merchandise Dump
Several misjudgments preceded the little action figures' doom.
Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right
The move isn't without risks, but CPG companies can mitigate them.
3 Secrets Behind Chicken of the Sea’s Recent Rebrand
Red is relevant—and mermaids are now empowered.
Grannies Go Wild in Campaign for Liquid Death’s First Iced Tea
The commercial, directed by Jeff Tremaine of Jackass, comes from the brand's in-house team.