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Unilever’s Love Beauty and Planet Rolls Out Reusable Bottles

The move is part of the personal care brand’s new 2030 sustainability goals.

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Bombay Sapphire Created a Grocery Store That’s Also a Vibrant Pop Art Installation

AMV BBDO had 10 artists take over London's Design Museum.

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Halo Top Continues Its Body-Positive Message With 3 New Spots

The ice cream brand's 'Stop Shoulding Yourself' campaign evolves.

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California Avocado Commission Puts the ‘CA’ in ‘Avocado’

A new campaign from MullenLowe raises awareness about California's avocados.

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P&G Sees Growth in Earnings as Consumers Cling to Pandemic Cleanliness

CPG & Grocery

Sales grew 5% to $18.1 billion during the company's latest quarter.

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Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024

Health and Wellness

A new report from Credit Suisse outlines four factors behind the growth.

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Anheuser-Busch Celebrates Having a Beer Safely in Follow Up to Super Bowl Ad

It kicks off a coordinated marketing strategy across its many beer and non-beer labels.

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Smartwater Unveils a New Ad Campaign Featuring Gal Gadot

CPG & Grocery

The Coca-Cola brand is promoting a line of flavored products that debuted last month.

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AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

The aim of the brewing giant is to achieve a return proportional to its investment.

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Fancy Feast Wants You to Eat Like Your Cat

CPG & Grocery

A new cookbook includes human recipes inspired by cat food.

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Procter & Gamble’s Sustainability Marketing Tackles Consumers’ Intention-to-Action Gap

CPG shoppers want to make eco-conscious choices—they just don’t know how.

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With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk

CPG & Grocery

A new marketing push aims to show viewers that almond milk is grown, not made.

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Avon Makes TikTok Debut as Part of ‘Digital Transformation’

Campaign by VaynerMedia is agency's first work for the brand.

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Batiste Gives Its Dry Shampoo a New Look to Fit Burgeoning International Market

Dry shampoo market is seen expanding to $6 billion in 6 years.

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Grove Collaborative Enters Physical Retail With Target

CPG & Grocery

The plan is to generate sales and awareness.