Unilever’s Love Beauty and Planet Rolls Out Reusable Bottles
The move is part of the personal care brand’s new 2030 sustainability goals.
Bombay Sapphire Created a Grocery Store That’s Also a Vibrant Pop Art Installation
AMV BBDO had 10 artists take over London's Design Museum.
Halo Top Continues Its Body-Positive Message With 3 New Spots
The ice cream brand's 'Stop Shoulding Yourself' campaign evolves.
California Avocado Commission Puts the ‘CA’ in ‘Avocado’
A new campaign from MullenLowe raises awareness about California's avocados.
P&G Sees Growth in Earnings as Consumers Cling to Pandemic Cleanliness
Sales grew 5% to $18.1 billion during the company's latest quarter.
Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024
A new report from Credit Suisse outlines four factors behind the growth.
Anheuser-Busch Celebrates Having a Beer Safely in Follow Up to Super Bowl Ad
It kicks off a coordinated marketing strategy across its many beer and non-beer labels.
Smartwater Unveils a New Ad Campaign Featuring Gal Gadot
The Coca-Cola brand is promoting a line of flavored products that debuted last month.
AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention
The aim of the brewing giant is to achieve a return proportional to its investment.
Fancy Feast Wants You to Eat Like Your Cat
A new cookbook includes human recipes inspired by cat food.
Procter & Gamble’s Sustainability Marketing Tackles Consumers’ Intention-to-Action Gap
CPG shoppers want to make eco-conscious choices—they just don’t know how.
With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk
A new marketing push aims to show viewers that almond milk is grown, not made.
Avon Makes TikTok Debut as Part of ‘Digital Transformation’
Campaign by VaynerMedia is agency's first work for the brand.
Batiste Gives Its Dry Shampoo a New Look to Fit Burgeoning International Market
Dry shampoo market is seen expanding to $6 billion in 6 years.
Grove Collaborative Enters Physical Retail With Target
The plan is to generate sales and awareness.