PepsiCo to Part Ways With Tropicana and Naked Juice Brands
The move allows the beverage giant to focus more on healthier options.
How to Get Jay-Z to Invest in Your CPG Startup
Frustrated by a shortage of allergy-friendly snack options, Denise Woodard left her corporate job and set out to start Partake Foods.
Walmart Partners With Adobe to Sell Its Retail Technology
‘We’ve built new capabilities to serve the evolving needs of our own customers,’ said John Furner, CEO of Walmart U.S., in a statement.
Products for Pups Continue Their Pivot to Premium
Mars recently debuted Karma, a line of plant-forward dog food.
Mondelēz Aims to Help Shoppers Regain Control After More Than a Year of Stressful Snacking
As people emerge from their homes, the company continues to promote sensible portions and mindful consumption.
Ghirardelli Wants to Upgrade Your S’mores With Its Premium Chocolate This Summer
Consumer research proved to the brand what a seasonal staple the sweet, marshmallow sandwich is for consumers.
Clorox Keeps Busy With a New Product, Partnership and Ad Campaign
A spot stars actor and restaurant owner Danny Trejo.
Avocados From Mexico Names Ivonne Kinser Its New Marketing Head
Ana Ambrosi was promoted to the role of director of corporate communications.
A Despot King Quenches His Thirst in Peroni’s Ad for New Alcohol-Free Beer
According to a 2021 report from IWSR, consumption of no and low alcohol beer is expected to increase 31% by 2024 across the U.S., U.K., Australia, Brazil, Canada, France, Germany, [...]
Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink
Olympic cyclist Kristin Armstrong and karate champ Ariel Torres trained behind shelves of dairy products for MilkPEP's latest ad campaign.
77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled
In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.
To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package
Brand imagery from Green Giant, Ford, Hanes and Better Homes & Gardens disguises the treats to trick youngsters.
SweeTarts and Christina Aguilera Ask Fans to Make SweetBeats
The candy brand has created an online music mixer.
Supermarket Co-op Captures the Joy of Small Things as the UK Opens for Summer
After over a year of quarantines and lockdowns, many people are feeling apprehensive about the easing of Covid-19 restrictions.
McCormick Is Hiring a Director of Taco Relations
The part-time, four-month gig pays $100,000.