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Coca-Cola Debuts First Major Marketing Push for Aha Sparkling Water

The campaign stars actors Lauren Lapkus and Colton Dunn.

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Supergoop! Encourages Everyday Sunscreen Use With a Talk Show Spoof

'Good Morning, Supergoop!' kicks off during Skin Cancer Awareness Month.

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Walgreens Now Offers Same-Day Delivery

The delivery is limited to retail products.

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With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

CPG & Grocery

Total sales among brands running ads on the platform have increased more than 200%.

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Kroger Will Deliver S’mores to Your Summer Barbecues via Drone

If you live in Ohio or California, that is.

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Sun Bum Dressed Dolly Parton—and 49 Other Notable Figures—in a Banana Suit on Saturday

Ok, just her statue. But it was to raise awareness for National Skin Cancer Awareness Month.

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Extra Gum’s Back-to-Normal Ad Is a Euphoric Release

Céline Dion’s “It's All Coming Back to Me Now” thunders throughout the two-minute spot.

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Pepsi Gets Into Food Delivery With Its Own Restaurant

The brand wants more people to include a beverage in their online order.

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Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh

The meat giant is also maintaining its 'wonderfully odd' spirit with a series of short spots.

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BodyArmor Asks for ‘One More’ in Biggest-Ever Ad Campaign

The brand recently surpassed Powerade to become the nation’s No. 2 sports drink.

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Can CPG Brands Recreate In-Store Impulse Buying Online?

Marketers must adapt as more people purchase household staples through digital channels.

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Sunwink’s First-Ever Campaign Encourages People to Redefine Wellness on Their Own Terms

Comedian Robyn Schall stars in a spot illustrating how the space often gives consumers conflicting advice.

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Degree Develops the First Inclusive Deodorant for People With Vision and Upper Limb Disabilities

A reimagined design and a braille label adapt the product for unique needs.

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