Bayer Appoints New Consumer Health CMO for North America

CPG veteran Samantha Avivi succeeds longtime marketer Jeff Jarrett

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Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May.

Avivi was most recently CMO at Advance Auto Parts, where she spent the past year overseeing the brand’s omnichannel strategy and marketing operations. Before that, she was CMO at manufacturer Tenneco, where she led a portfolio of 31 brands across 42 product lines in 26 countries.

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