Inside the Brand

  • The Walt Disney Co. VP Ivan Heredia on Reinventing Radio for the Digital Age

    by Nadine Dietz on February 20, 2019 at 9:45 pm

    With his early career days spent listening to Indie Rock and underground
    hip-hop, Ivan Heredia never thought he’d be in the kids and family
    entertainment business. Now, as the VP of Marketing for the Radio Disney
    Network, with previous roles at Warner Music Group and Nickelodeon, Ivan
    has oversight of Brand, Digital, CRM, Data, Promotions and Creative for the
    brand’s youth-focused media network. In his seven years with Radio Disney,
    Ivan has orchestrated the positioning and launch of successful tentpole
    brand events including the Radio Disney Music Awards which yielded 5B […]

  • How L’Oreal VP Rachel Weiss is Building the Next Generation of Digital Entrepreneurs

    by Nadine Dietz on February 19, 2019 at 9:21 pm

    Rachel Weiss, who’s role recently evolved to VP of Strategic Growth and
    Open Innovation for L’Oreal USA, has a knack for purposeful innovation. And
    when she joined us for the Adweek Symposium in NYC last month, her
    contributions to the “what’s working and what’s not” when it comes to
    innovation were nothing short of impactful. In her current role, she’s
    tasked with leading digital strategies, including disruptive technologies
    and new digital business ventures for the beauty brand, but what’s truly
    novel about her work is her focus on […]

  • General Mills China CEO Cynthia Chen on Moving “China Fast”

    by Nadine Dietz on February 15, 2019 at 5:37 pm

    Cynthia Chen, CEO of General Mills China, is on the cutting edge of all
    things “China fast” and radically different marketing approaches to grow a
    global brand.  In a world where Häagen-Dazs, owned by General Mills in
    China, is considered a lifestyle brand that earns 2.4B impressions in a
    single event, and where red pleather pants and dumpling-decorated red hats
    are co-created with General Mills and their partners, it’s easy to think
    you are living in an alternative universe.  Tune in to hear how Cynthia is
    setting new standards for partnerships, […]

  • How Maria Menounos is Building the “ESPN of TV Talk” with AfterBuzz TV

    by Nadine Dietz on February 14, 2019 at 5:30 pm

    Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler
    and the CEO of a revolutionary new type of network, AfterBuzz TV, which
    produces more than 150 hours of programming each week and develops the
    careers of hundreds of new hosts each year which has earned billions of
    downloads all over the globe. Beyond her success from Entertainment
    Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz
    TV, Maria has always been committed to supporting the community around
    her.  While quarterbacking her mother’s stage 4 brain cancer care, Maria […]

  • How Nissan Motor Company’s Hussein Dajani is Driving the Customer Experience in the Middle East

    by Nadine Dietz on February 12, 2019 at 2:01 pm

    From a quick peek at his Linkedin profile, Hussein Dajani is a diverse and
    decorated marketer, with experience spanning agencies and major brands like
    Virgin Mobile, Red Bull and now, Nissan Motor Co. But what conversation
    with Hussein reveals is something more – something that gives him a unique
    edge as a marketer. Raised between Lebanon, Cypress and France, followed by
    an 18-year career across so many Arab world countries, Hussein uses his
    on-the-ground experience to mine and apply first-hand consumer insights…
    and it’s working. His perspectives on true […]

  • Back to the Bar with John Burke and 7000+ Bacardi Employees Today

    by Nadine Dietz on February 7, 2019 at 2:38 pm

    Today is a fun day. It’s #BacktotheBar day which means that more than 7,000
    Bacardi employees across 130 global cities will storm 1000+ bars during a
    sixteen-hour period. I had the great honor of chatting with John Burke, who
    is the CMO of Bacardi and also the President of Bacardi Global Brands in
    preparation for this beloved day. With honor, I share his incredible story
    of how he is leading the Bacardi brands, and more importantly, the Bacardi
    teams with a single mission to stay focused on the consumer and give back
    to the communities from where they came. […]

  • Chipotle CMO Chris Brandt on Celebrating First Downs, Not Just Touchdowns

    by Nadine Dietz on February 5, 2019 at 12:29 pm

    Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a
    lifestyle brand versus just a food brand, which means creating emotional
    connections with consumers who buy into the brand, not just buy it.  In
    this episode, Chris dives deep into the critical marketing skills required
    – storytelling, innovation and collaboration – to deliver exciting new ways
    to engage consumers every day.  Chris also shares his perspective on the
    difference between finance and “marketing math”.  Tune in to hear his
    incredible journey and how he’s learned to focus, […]

  • NFL Jacksonville Jaguars CMO Julian Duncan on Changing the Game

    by Nadine Dietz on January 31, 2019 at 6:14 pm

    Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational
    guy. From the first moment we started talking, I was blown away by his
    humble and joyous demeanor. This is someone who grew up without many role
    models for where he is today and managed to play professional football and
    create his own roadmap to CMO just by being himself, pop-culture geek and
    all. […]

  • Adweek Symposium: 2019 State of Marketing and Biggest Opportunities

    by Nadine Dietz on January 30, 2019 at 4:06 pm

    Last week, we hosted the first-ever Adweek Symposium with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, Innovators and Gen ZEOs to talk openly and candidly about what’s working, what’s not and what’s possible for the current and future state of marketing. This dynamic group, spanning industries, age, gender, race and experience, created a magical afternoon of sharing, laughter, creativity, collaboration and pure fun.  Although we could never do justice by summarizing a packed afternoon of amazing discussion, here is a quick summary of the key […]

  • T-Mobile EVP Nick Drake on “Going into the Unknown and Amazing Things will Happen”

    by Nadine Dietz on January 29, 2019 at 9:10 pm

    On a crazy day at CES a few weeks ago, I was able to catch up with Nick
    Drake, EVP of Marketing & Experience of T-Mobile to hear about what he’s
    been up to since I last saw him six months ago. My first “live” experience
    with Nick those months ago was nothing short of amazing, so I couldn’t wait
    to dig in deeper to explore why he and the entire T-Mobile team had this
    incredible sense of adventure and passion around all the work they are
    doing. […]

  • How KFC CMO Andrea Zahumensky Steps out of Her Comfort Zone and Pushes Brand Boundaries

    by Nadine Dietz on January 23, 2019 at 3:36 pm

    Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small
    town values” and learned early on that doing things the hard way is often
    the right way. Throughout her career, which started in IT post graduating
    with an engineering degree, it has remained a consistent truth in her life
    and helped her earn her role as CMO of an iconic $4B brand. […]

  • The Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable Hotel Experiences

    by Nadine Dietz on January 22, 2019 at 11:19 am

    Landis Smithers, Chief Creative Officer of The Standard, knows a thing or
    two about creativity and innovation having worked with great brands like
    GRINDR and Playboy before joining the unique hospitality brand. And if
    you’ve ever stayed at a Standard hotel, you’d know, there is nothing
    standard about them. Which makes Landis’s role all that much more fun and
    intriguing to continue to change the hospitality game. […]

  • BET CMCO Jeanine Liburd on The Human Factor of Culture

    by Nadine Dietz on January 17, 2019 at 1:34 pm

    Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I
    met last year at Brandweek in Palm Springs. As I sat listening to her talk
    about one of my favorite topics, Culture, I just knew I had to have her as
    my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she
    went deeper into a driving factor of Culture, Passion.  Join us in this
    exploration of how BET is centering all their programming and activities to
    support and help advance the culture they represent. Find out how Jeanine
    translates emotion into passion to make meaningful progress in a world […]

  • How Hulu VP Nick Tran Keeps the Brand Culturally Relevant While Leading from ‘the Back of the Pack’

    by Nadine Dietz on January 16, 2019 at 5:34 pm

    As the VP of Brand Marketing and Culture at Hulu, Nick Tran leads a team in
    charge of defining and shaping the overall customer experience and
    relationship with the brand. From previous roles with Taco Bell, Samsung,
    and apparel start-up Stance Socks, Nick has a diverse background with the
    common thread of continued focus on keeping brands culturally relevant.
    Since joining Hulu eight months ago, Nick’s team has introduced a culture
    and innovation lab, successfully tackled the ASMR (autonomous sensory
    meridian response) trend and launched a massive ad campaign at the 2018
    Emmys […]

  • How MedMen CMO is Pioneering Marketing for the Cannabis Hyper-growth Category

    by Nadine Dietz on January 10, 2019 at 7:51 pm

    How do you market a category that has almost no historical consumer
    behavior data, no precedent on best practices, an outdated stigmatism of
    shame and is still illegal in many states as well as Federally?  Well,
    that’s exactly what David Dancer, CMO of MedMen is on a mission to do.
    MedMen is one of the largest cannabis retailers globally and has already
    seen exponential growth in the short eight months with David leading the
    charge. Tune in to hear more from David on how he’s building exciting new
    capabilities and tackling the psychological transformation the category […]

  • How Patrón VP Adrian Parker Uses AR/VR, Bounces Back from Failure and Hires the Best Talent

    by Nadine Dietz on January 4, 2019 at 2:41 pm

    There’s no one way to describe Adrian Parker. As the VP of Marketing for
    Patrón Tequila and Grey Goose Vodka, Adrian leads the brand and digital
    experience for both brands by day, and enthusiastically assumes role of
    husband, father and (family) music video producer by night. His high energy
    and creative spirit are contagious, and have contributed to helping make
    Patron the #1 most talked about spirit brand in the world. From previous
    roles at Intuit, Kate Spade, Foot Locker, RadioShack to using mixed reality
    (AR/VR) to tell the Patrón story, read on for […]

  • Round 1 CMO Moves Mentor Program Results

    by Nadine Dietz on December 21, 2018 at 3:07 pm

    This past summer, we were fortunate to have 23 CMO Moves’ guests sign up to
    be mentors to 23 mentees after the tremendous feedback we got from these
    unsuspecting mentees at the time that they were inspired from listening to
    these CMOs’ podcasts. Here is what happened in Round 1 of the CMO Moves
    Mentor Program. […]

  • Six Ways to Win the Hearts and Minds of Gen Z in 2019

    by Heide Palermo on December 20, 2018 at 8:10 pm

    Soon to make up approx. 32 percent of the global population in 2019,
    Generation Z is straying from the norm and they’re not apologizing for it.
    We’ve spent the past few weeks getting to know a few of these young,
    spritely CEOs, Founders and Entrepreneurs through our new Gen Z series, and
    wanted to share a few key insights with our community. We’ve learned that
    in order for companies to “win” in the eyes of Gen Z, they have to truly
    understand how they think and what they value. But it’s not just about
    winning them over as customers, it’s also […]

  • CMO Moves: 2019 Innovation Watch List

    by Nadine Dietz on December 20, 2018 at 5:48 pm

    In today’s very special edition, and final episode of CMO Moves 2018, I’m
    bringing back three past guests who I chatted with earlier this year on CMO
    Moves to find out how things have been going since we last checked in.
    Also, since all three of these guests sit on our Innovators Council, I
    thought it’d be a good time to ask them what they think the hottest trends
    will be in 2019. […]

  • 5 Critical Traits to Success from Self-made Multimillionaire and CEO of Amobee

    by Nadine Dietz on December 18, 2018 at 3:40 pm

    A couple of weeks ago, Hollis Guerra reached out and said “Nadine, you have
    to meet Kim Perell.” She went on to share how impressive Kim was and then,
    very enthusiastically said “she’s on a mission to help everyone succeed by
    sharing her tips on how she went from broke to multimillionaire”. I was
    instantly excited to share her story with our community and wow, what a
    journey. She was broke at age 19, and flash forward to now, she just sold
    her last company for $235MM. Kim doesn’t need to work another day in her
    life, but she’s an extremely […]