Inside the Brand

by Nadine Dietz on February 20, 2019 at 9:45 pm

With his early career days spent listening to Indie Rock and underground hip-hop, Ivan Heredia never thought he’d be in the kids and family entertainment business. Now, as the VP of Marketing for the Radio Disney Network, with previous roles at Warner Music Group and Nickelodeon, Ivan has oversight of Brand, Digital, CRM, Data, Promotions and Creative for the brand’s youth-focused media network. In his seven years with Radio Disney, Ivan has orchestrated the positioning and launch of successful tentpole brand events including the Radio Disney Music Awards which yielded 5B […]

by Nadine Dietz on February 19, 2019 at 9:21 pm

Rachel Weiss, who’s role recently evolved to VP of Strategic Growth and Open Innovation for L’Oreal USA, has a knack for purposeful innovation. And when she joined us for the Adweek Symposium in NYC last month, her contributions to the “what’s working and what’s not” when it comes to innovation were nothing short of impactful. In her current role, she’s tasked with leading digital strategies, including disruptive technologies and new digital business ventures for the beauty brand, but what’s truly novel about her work is her focus on […]

by Nadine Dietz on February 15, 2019 at 5:37 pm

Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand.  In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand that earns 2.4B impressions in a single event, and where red pleather pants and dumpling-decorated red hats are co-created with General Mills and their partners, it’s easy to think you are living in an alternative universe.  Tune in to hear how Cynthia is setting new standards for partnerships, […]

by Nadine Dietz on February 14, 2019 at 5:30 pm

Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler and the CEO of a revolutionary new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and develops the careers of hundreds of new hosts each year which has earned billions of downloads all over the globe. Beyond her success from Entertainment Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz TV, Maria has always been committed to supporting the community around her.  While quarterbacking her mother’s stage 4 brain cancer care, Maria […]

by Nadine Dietz on February 12, 2019 at 2:01 pm

From a quick peek at his Linkedin profile, Hussein Dajani is a diverse and decorated marketer, with experience spanning agencies and major brands like Virgin Mobile, Red Bull and now, Nissan Motor Co. But what conversation with Hussein reveals is something more – something that gives him a unique edge as a marketer. Raised between Lebanon, Cypress and France, followed by an 18-year career across so many Arab world countries, Hussein uses his on-the-ground experience to mine and apply first-hand consumer insights… and it’s working. His perspectives on true […]

by Nadine Dietz on February 7, 2019 at 2:38 pm

Today is a fun day. It’s #BacktotheBar day which means that more than 7,000 Bacardi employees across 130 global cities will storm 1000+ bars during a sixteen-hour period. I had the great honor of chatting with John Burke, who is the CMO of Bacardi and also the President of Bacardi Global Brands in preparation for this beloved day. With honor, I share his incredible story of how he is leading the Bacardi brands, and more importantly, the Bacardi teams with a single mission to stay focused on the consumer and give back to the communities from where they came. […]

by Nadine Dietz on February 5, 2019 at 12:29 pm

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it.  In this episode, Chris dives deep into the critical marketing skills required - storytelling, innovation and collaboration - to deliver exciting new ways to engage consumers every day.  Chris also shares his perspective on the difference between finance and “marketing math”.  Tune in to hear his incredible journey and how he’s learned to focus, […]

by Nadine Dietz on January 31, 2019 at 6:14 pm

Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational guy. From the first moment we started talking, I was blown away by his humble and joyous demeanor. This is someone who grew up without many role models for where he is today and managed to play professional football and create his own roadmap to CMO just by being himself, pop-culture geek and all. […]

by Nadine Dietz on January 30, 2019 at 4:06 pm

Last week, we hosted the first-ever Adweek Symposium with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, Innovators and Gen ZEOs to talk openly and candidly about what’s working, what’s not and what’s possible for the current and future state of marketing. This dynamic group, spanning industries, age, gender, race and experience, created a magical afternoon of sharing, laughter, creativity, collaboration and pure fun.  Although we could never do justice by summarizing a packed afternoon of amazing discussion, here is a quick summary of the key […]

by Nadine Dietz on January 29, 2019 at 9:10 pm

On a crazy day at CES a few weeks ago, I was able to catch up with Nick Drake, EVP of Marketing & Experience of T-Mobile to hear about what he’s been up to since I last saw him six months ago. My first “live” experience with Nick those months ago was nothing short of amazing, so I couldn’t wait to dig in deeper to explore why he and the entire T-Mobile team had this incredible sense of adventure and passion around all the work they are doing. […]

by Nadine Dietz on January 23, 2019 at 3:36 pm

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand. […]

by Nadine Dietz on January 22, 2019 at 11:19 am

Landis Smithers, Chief Creative Officer of The Standard, knows a thing or two about creativity and innovation having worked with great brands like GRINDR and Playboy before joining the unique hospitality brand. And if you’ve ever stayed at a Standard hotel, you’d know, there is nothing standard about them. Which makes Landis’s role all that much more fun and intriguing to continue to change the hospitality game. […]

by Nadine Dietz on January 17, 2019 at 1:34 pm

Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics, Culture, I just knew I had to have her as my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she went deeper into a driving factor of Culture, Passion.  Join us in this exploration of how BET is centering all their programming and activities to support and help advance the culture they represent. Find out how Jeanine translates emotion into passion to make meaningful progress in a world […]

by Nadine Dietz on January 16, 2019 at 5:34 pm

As the VP of Brand Marketing and Culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous roles with Taco Bell, Samsung, and apparel start-up Stance Socks, Nick has a diverse background with the common thread of continued focus on keeping brands culturally relevant. Since joining Hulu eight months ago, Nick’s team has introduced a culture and innovation lab, successfully tackled the ASMR (autonomous sensory meridian response) trend and launched a massive ad campaign at the 2018 Emmys […]

by Nadine Dietz on January 10, 2019 at 7:51 pm

How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally?  Well, that’s exactly what David Dancer, CMO of MedMen is on a mission to do. MedMen is one of the largest cannabis retailers globally and has already seen exponential growth in the short eight months with David leading the charge. Tune in to hear more from David on how he’s building exciting new capabilities and tackling the psychological transformation the category […]

by Nadine Dietz on January 4, 2019 at 2:41 pm

There’s no one way to describe Adrian Parker. As the VP of Marketing for Patrón Tequila and Grey Goose Vodka, Adrian leads the brand and digital experience for both brands by day, and enthusiastically assumes role of husband, father and (family) music video producer by night. His high energy and creative spirit are contagious, and have contributed to helping make Patron the #1 most talked about spirit brand in the world. From previous roles at Intuit, Kate Spade, Foot Locker, RadioShack to using mixed reality (AR/VR) to tell the Patrón story, read on for […]

by Nadine Dietz on December 21, 2018 at 3:07 pm

This past summer, we were fortunate to have 23 CMO Moves’ guests sign up to be mentors to 23 mentees after the tremendous feedback we got from these unsuspecting mentees at the time that they were inspired from listening to these CMOs’ podcasts. Here is what happened in Round 1 of the CMO Moves Mentor Program. […]

by Heide Palermo on December 20, 2018 at 8:10 pm

Soon to make up approx. 32 percent of the global population in 2019, Generation Z is straying from the norm and they’re not apologizing for it. We’ve spent the past few weeks getting to know a few of these young, spritely CEOs, Founders and Entrepreneurs through our new Gen Z series, and wanted to share a few key insights with our community. We’ve learned that in order for companies to “win” in the eyes of Gen Z, they have to truly understand how they think and what they value. But it’s not just about winning them over as customers, it’s also […]

by Nadine Dietz on December 20, 2018 at 5:48 pm

In today’s very special edition, and final episode of CMO Moves 2018, I'm bringing back three past guests who I chatted with earlier this year on CMO Moves to find out how things have been going since we last checked in. Also, since all three of these guests sit on our Innovators Council, I thought it'd be a good time to ask them what they think the hottest trends will be in 2019. […]

by Nadine Dietz on December 18, 2018 at 3:40 pm

A couple of weeks ago, Hollis Guerra reached out and said “Nadine, you have to meet Kim Perell.” She went on to share how impressive Kim was and then, very enthusiastically said “she’s on a mission to help everyone succeed by sharing her tips on how she went from broke to multimillionaire”. I was instantly excited to share her story with our community and wow, what a journey. She was broke at age 19, and flash forward to now, she just sold her last company for $235MM. Kim doesn’t need to work another day in her life, but she’s an extremely […]