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Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs
Alyssa Raine lives and breathes the consumer’s world.
How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer […]
CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family
Emily Culp shares her positive mantras for leading a happy and healthy professional life.
Brandweek Sports Summit Masterclass: Growing Your Career in Sports
Three CMOs share the personal stories and tips for success that helped them climb the sports marketing ladder to the C-suite.
Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King
I first met Melissa Proctor, CMO of the Atlanta Hawks, when she taught a Masterclass at Brandweek Sports Marketing Summit alongside Adam Grossman, CMO of the Boston Red Sox and […]
Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021
Selling advertising and giving Barbie a mask are 2 ways they’ve adapted.
The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness
Aaron Levant weighs in on his entrepreneurial learnings, the future of the e-commerce industry, and the most underrated skill in marketers today.
RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand
RBI Global CMO Fernando Machado dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creatives […]
Networking as Self-Care and More from Bayer Marketing Chief Patricia Corsi
The Global Chief Marketing and Digital Officer weighs in on mental health, educating yourself with purpose, and why being vulnerable is not a weakness.
TikTok’s Global Head of Marketing Nick Tran on Moving at the Speed of Culture
Tune in to hear more about Nicks journey, how he thinks about giving back, and don’t miss the fun stories of the famous green slippers and why he’s known as […]
How Anisha Raghavan Became a Walgreens Boots Alliance CMO During the Pandemic
Tune in and hear how she’s building culture within her new team and more.
Mastercard CMCO Shares the Blueprint for Cross-Functional Team Stability
Raja Rajamannar discusses how creating a “risk-map” was necessary when leading cross-functional teams.
Mondelez CMO on Adapting a Global Framework for Local Marketing
Martin Renaud takes the title of “snacking” to a whole new level by putting consumer centricity at the forefront of their business.
Antonio Lucio on Leading from the Front, Back and Middle
The former CMO of Facebook shares what he believes are the key traits of a strong leader.
Global CMO of SAP Discusses Intersectionality in The Business of Marketing
Alicia Tillman on the business of marketing and what a time of crisis has called for from brands.
