To help today’s brand leaders navigate the plethora of challenging topics and skills they must master, we’ve created the Career Toolkit filled with real stories, advice and tips for success from more than 500 CMOs and top marketing leaders.



Managing Your Career

Get into the driver’s seat of your life and career with inspiring stories and actionable advice from top marketing leaders.

Growing Your Skills

Sharpen your skills and learn how innovative leaders master innovative technologies, techniques and more.

Empowering Your Team

Learn how to drive growth by trusting, supporting and building strength in your team.



Do I Want to Be a CMO?

Mentorship

Candid conversations about the messy middle

Rare Beauty CMO on Seeing the World Outside 4 Office Walls

CMO Moves

Katie Welch chats about staying true to the brand and not lending yourself to ‘tactic soup.’

Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns

CMO Moves

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop” and, considering the brands under her umbrella, the description feels genuine. Melton is responsible […]

How New Balance Became a Legacy Disruptor 

Commerce Week

Creating a culture that’s conducive to calculated risk-taking 

How Rent the Runway Prioritizes Access Over Excess 

Commerce Week

Disrupting the fashion industry for good 

The Secret Sauce of Shake Shack’s Purpose-Driven Marketing 

Commerce Week

Since its humble beginnings as a hot dog cart in New York City’s Madison Square Park, doing good has been deeply rooted in the Shake Shack story. Now a global […]

In the Sustainable Spotlight With REI and Philips 

Commerce Week

Letting authentic brand values shine through 

Making an Impact by Redefining Work-Life Fit   

Women Trailblazers

Why work-life balance is not attainable and how to replace it with work-life fit 

Learn-and-Earn: Securing a Future in Web3 for All  

Women Trailblazers

Why now is the time for all women to start embracing Web3 

The Road to Increasing Gender Parity on Boards 

Women Trailblazers

What women should be doing right now to increase diversity on boards for future generations 

Dole CMO on Why Purpose and Planet Is the Heart of Their Business Model

CMO Moves

Antonio Lucio sits down with the global CMO of Dole Sunshine Company, Rupen Desai, to discuss building brands with a conscience.

Women Trailblazers: A View From the Top with CEOs from Olaplex, Casper, and BBH, USA 

Women Trailblazers

Women CEOs talk about diversity in the workplace and building a community 

Tejari Founder Roma Patel on Building Resilience and a Brand

Women Trailblazers

The former marketing exec talks purpose, partnerships and learnings from hiccups

Unlocking the Power of Commerce With Retail Media

CMO Moves

How are retailers leveraging commerce data to prepare for the next phase of advertising?

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