Inside the Brand

With his early career days spent listening to Indie Rock and underground
hip-hop, Ivan Heredia never thought he’d be in the kids and family
entertainment business. Now, as the VP of Marketing for the Radio Disney
Network, with previous roles at Warner Music Group and Nickelodeon, Ivan
has oversight of Brand, Digital, CRM, Data, Promotions and Creative for the
brand’s youth-focused media network. In his seven years with Radio Disney,
Ivan has orchestrated the positioning and launch of successful tentpole
brand events including the Radio Disney Music Awards which yielded 5B […]

Rachel Weiss, who’s role recently evolved to VP of Strategic Growth and
Open Innovation for L’Oreal USA, has a knack for purposeful innovation. And
when she joined us for the Adweek Symposium in NYC last month, her
contributions to the “what’s working and what’s not” when it comes to
innovation were nothing short of impactful. In her current role, she’s
tasked with leading digital strategies, including disruptive technologies
and new digital business ventures for the beauty brand, but what’s truly
novel about her work is her focus on […]

Cynthia Chen, CEO of General Mills China, is on the cutting edge of all
things “China fast” and radically different marketing approaches to grow a
global brand.  In a world where Häagen-Dazs, owned by General Mills in
China, is considered a lifestyle brand that earns 2.4B impressions in a
single event, and where red pleather pants and dumpling-decorated red hats
are co-created with General Mills and their partners, it’s easy to think
you are living in an alternative universe.  Tune in to hear how Cynthia is
setting new standards for partnerships, […]

Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler
and the CEO of a revolutionary new type of network, AfterBuzz TV, which
produces more than 150 hours of programming each week and develops the
careers of hundreds of new hosts each year which has earned billions of
downloads all over the globe. Beyond her success from Entertainment
Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz
TV, Maria has always been committed to supporting the community around
her.  While quarterbacking her mother’s stage 4 brain cancer care, Maria […]

From a quick peek at his Linkedin profile, Hussein Dajani is a diverse and
decorated marketer, with experience spanning agencies and major brands like
Virgin Mobile, Red Bull and now, Nissan Motor Co. But what conversation
with Hussein reveals is something more – something that gives him a unique
edge as a marketer. Raised between Lebanon, Cypress and France, followed by
an 18-year career across so many Arab world countries, Hussein uses his
on-the-ground experience to mine and apply first-hand consumer insights…
and it’s working. His perspectives on true […]

Today is a fun day. It’s #BacktotheBar day which means that more than 7,000
Bacardi employees across 130 global cities will storm 1000+ bars during a
sixteen-hour period. I had the great honor of chatting with John Burke, who
is the CMO of Bacardi and also the President of Bacardi Global Brands in
preparation for this beloved day. With honor, I share his incredible story
of how he is leading the Bacardi brands, and more importantly, the Bacardi
teams with a single mission to stay focused on the consumer and give back
to the communities from where they came. […]

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a
lifestyle brand versus just a food brand, which means creating emotional
connections with consumers who buy into the brand, not just buy it.  In
this episode, Chris dives deep into the critical marketing skills required
– storytelling, innovation and collaboration – to deliver exciting new ways
to engage consumers every day.  Chris also shares his perspective on the
difference between finance and “marketing math”.  Tune in to hear his
incredible journey and how he’s learned to focus, […]

Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational
guy. From the first moment we started talking, I was blown away by his
humble and joyous demeanor. This is someone who grew up without many role
models for where he is today and managed to play professional football and
create his own roadmap to CMO just by being himself, pop-culture geek and
all. […]

Last week, we hosted the first-ever Adweek Symposium with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, Innovators and Gen ZEOs to talk openly and candidly about what’s working, what’s not and what’s possible for the current and future state of marketing. This dynamic group, spanning industries, age, gender, race and experience, created a magical afternoon of sharing, laughter, creativity, collaboration and pure fun.  Although we could never do justice by summarizing a packed afternoon of amazing discussion, here is a quick summary of the key […]

On a crazy day at CES a few weeks ago, I was able to catch up with Nick
Drake, EVP of Marketing & Experience of T-Mobile to hear about what he’s
been up to since I last saw him six months ago. My first “live” experience
with Nick those months ago was nothing short of amazing, so I couldn’t wait
to dig in deeper to explore why he and the entire T-Mobile team had this
incredible sense of adventure and passion around all the work they are
doing. […]

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small
town values” and learned early on that doing things the hard way is often
the right way. Throughout her career, which started in IT post graduating
with an engineering degree, it has remained a consistent truth in her life
and helped her earn her role as CMO of an iconic $4B brand. […]

Landis Smithers, Chief Creative Officer of The Standard, knows a thing or
two about creativity and innovation having worked with great brands like
GRINDR and Playboy before joining the unique hospitality brand. And if
you’ve ever stayed at a Standard hotel, you’d know, there is nothing
standard about them. Which makes Landis’s role all that much more fun and
intriguing to continue to change the hospitality game. […]

Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I
met last year at Brandweek in Palm Springs. As I sat listening to her talk
about one of my favorite topics, Culture, I just knew I had to have her as
my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she
went deeper into a driving factor of Culture, Passion.  Join us in this
exploration of how BET is centering all their programming and activities to
support and help advance the culture they represent. Find out how Jeanine
translates emotion into passion to make meaningful progress in a world […]

As the VP of Brand Marketing and Culture at Hulu, Nick Tran leads a team in
charge of defining and shaping the overall customer experience and
relationship with the brand. From previous roles with Taco Bell, Samsung,
and apparel start-up Stance Socks, Nick has a diverse background with the
common thread of continued focus on keeping brands culturally relevant.
Since joining Hulu eight months ago, Nick’s team has introduced a culture
and innovation lab, successfully tackled the ASMR (autonomous sensory
meridian response) trend and launched a massive ad campaign at the 2018
Emmys […]

How do you market a category that has almost no historical consumer
behavior data, no precedent on best practices, an outdated stigmatism of
shame and is still illegal in many states as well as Federally?  Well,
that’s exactly what David Dancer, CMO of MedMen is on a mission to do.
MedMen is one of the largest cannabis retailers globally and has already
seen exponential growth in the short eight months with David leading the
charge. Tune in to hear more from David on how he’s building exciting new
capabilities and tackling the psychological transformation the category […]

There’s no one way to describe Adrian Parker. As the VP of Marketing for
Patrón Tequila and Grey Goose Vodka, Adrian leads the brand and digital
experience for both brands by day, and enthusiastically assumes role of
husband, father and (family) music video producer by night. His high energy
and creative spirit are contagious, and have contributed to helping make
Patron the #1 most talked about spirit brand in the world. From previous
roles at Intuit, Kate Spade, Foot Locker, RadioShack to using mixed reality
(AR/VR) to tell the Patrón story, read on for […]

This past summer, we were fortunate to have 23 CMO Moves’ guests sign up to
be mentors to 23 mentees after the tremendous feedback we got from these
unsuspecting mentees at the time that they were inspired from listening to
these CMOs’ podcasts. Here is what happened in Round 1 of the CMO Moves
Mentor Program. […]

Soon to make up approx. 32 percent of the global population in 2019,
Generation Z is straying from the norm and they’re not apologizing for it.
We’ve spent the past few weeks getting to know a few of these young,
spritely CEOs, Founders and Entrepreneurs through our new Gen Z series, and
wanted to share a few key insights with our community. We’ve learned that
in order for companies to “win” in the eyes of Gen Z, they have to truly
understand how they think and what they value. But it’s not just about
winning them over as customers, it’s also […]

In today’s very special edition, and final episode of CMO Moves 2018, I’m
bringing back three past guests who I chatted with earlier this year on CMO
Moves to find out how things have been going since we last checked in.
Also, since all three of these guests sit on our Innovators Council, I
thought it’d be a good time to ask them what they think the hottest trends
will be in 2019. […]

A couple of weeks ago, Hollis Guerra reached out and said “Nadine, you have
to meet Kim Perell.” She went on to share how impressive Kim was and then,
very enthusiastically said “she’s on a mission to help everyone succeed by
sharing her tips on how she went from broke to multimillionaire”. I was
instantly excited to share her story with our community and wow, what a
journey. She was broke at age 19, and flash forward to now, she just sold
her last company for $235MM. Kim doesn’t need to work another day in her
life, but she’s an extremely […]