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The 12 Marketing Books of Christmas

General

We asked renowned marketer and founder of the now infamous Marketing Book Club (now up to 1600+ members on LinkedIn), Musa Tariq, for his take on must-read books for today’s marketers.

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Google’s Head of Social Lab Urges Brands to Listen More Actively

General

Santiago Pochat, Head of Social Lab at Google, delves into how his team is leaning into emerging social trends to promote well-being and shares advice on how brands can avoid [...]

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The Shifting Creative Landscape

Premium Events

Find out the skills and experiences that are shaping the modern-day creative industry today and moving forward. Taught by: Walter Geer, Executive Creative Director of Experience Design, VMLY&R  Laura Maness, [...]

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How Female-Owned Tequila Start-up 21 Seeds Found White Space in the Spirits Category

Challenger Brands

What started out as a response to doctor’s orders turned into full-fledged, tequila-making powerhouse 21 Seeds. The recipe for success? A focus on quality, compelling storytelling and breaking every rule [...]

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Whatsapp’s Head of Brand on Shamelessly Chasing Your Passions

General

Eshan Ponnadurai shares his proudest work from his time at Google, Youtube, Uber and now Whatsapp, plus why true reward comes from taking risks.

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How Activision’s Justin Taylor Leverages Listening to Fuel the Future of Gaming

General

Director of Digital Marketing for Activision shares the importance of collaboration, how his team is experimenting with AR and the valuable advice Kobe Bryant once gave him.

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Snap CMO Kenny Mitchell on Storytelling With Discipline and Soul

CMO Moves

Kenny Mitchell shares what convinced him to take on the CMO role of Snap, Inc. and how his team is reaching an evolving user base through storytelling and original content.

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How Supergoop’s President Made the Leap From Wall Street to the Sunscreen Start-up

Inside the Brand

Amanda Baldwin shares her career pivot into the beauty world and how the brand is looking beyond UV and into blue light protection amid the pandemic.

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YETI VP Paulie Dery on Reveling in Risk and Building Brands Through Community

General

The 17-year creative veteran shares the importance of avoiding mediocrity and how the brand is experimenting with in-house content.

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How Google’s Marvin Chow Balances Data With Empathy to Drive Brand Storytelling

General

The vp of global marketing shares on exploring AI and machine learning to power ads and creative, along with must-have skills for marketers today.