Google’s Head of Social Lab Urges Brands to Listen More Actively
Santiago Pochat, Head of Social Lab at Google, delves into how his team is leaning into emerging social trends to promote well-being and shares advice on how brands can avoid [...]
How Female-Owned Tequila Start-up 21 Seeds Found White Space in the Spirits Category
What started out as a response to doctor’s orders turned into full-fledged, tequila-making powerhouse 21 Seeds. The recipe for success? A focus on quality, compelling storytelling and breaking every rule [...]
Whatsapp’s Head of Brand on Shamelessly Chasing Your Passions
Eshan Ponnadurai shares his proudest work from his time at Google, Youtube, Uber and now Whatsapp, plus why true reward comes from taking risks.
How Activision’s Justin Taylor Leverages Listening to Fuel the Future of Gaming
Director of Digital Marketing for Activision shares the importance of collaboration, how his team is experimenting with AR and the valuable advice Kobe Bryant once gave him.
Snap CMO Kenny Mitchell on Storytelling With Discipline and Soul
Kenny Mitchell shares what convinced him to take on the CMO role of Snap, Inc. and how his team is reaching an evolving user base through storytelling and original content.
How Supergoop’s President Made the Leap From Wall Street to the Sunscreen Start-up
Amanda Baldwin shares her career pivot into the beauty world and how the brand is looking beyond UV and into blue light protection amid the pandemic.
YETI VP Paulie Dery on Reveling in Risk and Building Brands Through Community
The 17-year creative veteran shares the importance of avoiding mediocrity and how the brand is experimenting with in-house content.
How to Persuade Buyers With Your Direct Mail
Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make [...]