Portrait of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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How to Use Psychology to Improve Your Direct Mail

Performance Marketing

Many marketers are struggling to generate leads that convert to sales, and it's clear that more efficient strategies are needed. Most marketers are well aware of the power of direct [...]

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How to Persuade Buyers With Your Direct Mail

Performance Marketing

Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make [...]

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How to Best Use Direct Mail Marketing During COVID-19

Performance Marketing

During a time of crisis like COVID-19 it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them, [...]

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USPS’s Mobile Shopping Promotion Still Available for 2020

Performance Marketing

The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology [...]

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COVID-19’s Effect on the USPS and Direct Mail Marketing

Performance Marketing

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like [...]

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Why Marketers Should Incorporate Emerging Technology in Direct Mail

Performance Marketing

Technology can be a great way to engage your customers and prospects with your direct mail pieces, connecting offline to online marketing efforts. I previously shared the USPS's 2020 Tactile, [...]

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The Benefits of the USPS 2020 Tactile, Sensory, & Interactive Mail Promotion

Performance Marketing

Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that, and save 2% on your postage! The purpose of [...]

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Is Your Direct Mail Trustworthy? 6 Ways to Make Sure It Is

Performance Marketing

Direct mail is a very popular and effective marketing channel. According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours? If you [...]

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Empower Your 2020 Political Direct Mail With These Tips

Performance Marketing

It’s that time again for political direct mail planning. Are you the one planning to win your election? Did you know that a USPS commissioned survey in 2018 found that [...]

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Direct Mail Planning for Your 2020 Marketing Goals

Performance Marketing

As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020. According to the DMA, direct [...]