How to Use Psychology to Improve Your Direct Mail


Many marketers are struggling to generate leads that convert to sales currently, and it’s clear that more efficient marketing strategies are needed to generate profitability. Most marketers are well aware of the power of direct mail, especially at times like these. But have they considered how psychology can be incorporated into their direct mail strategy?

According to the USPS Market Research and Insights Report, “COVID Mail Attitudes,” 65% of those surveyed stated that receiving mail lifts their spirits, with 54% of respondents stating that mail helped them feel more connected.

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