Direct Mail Marketing

How to Use Psychology to Improve Your Direct Mail

Headshot of Summer Gould
By Summer Gould

Many marketers are struggling to generate leads that convert to sales currently, and it’s clear that more efficient marketing strategies are needed to generate profitability. Most marketers are well aware of the power of direct mail, especially at times like these. But have they considered how psychology can be incorporated into their direct mail strategy?

According to the USPS Market Research and Insights Report, “COVID Mail Attitudes,” 65% of those surveyed stated that receiving mail lifts their spirits, with 54% of respondents stating that mail helped them feel more connected.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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