Empower Your 2020 Political Direct Mail With These Tips

It’s that time again for political direct mail planning. Are you the one planning to win your election? Did you know that a USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach? (Opens as a PDF) You need to build a strategy that raises awareness, builds a following, and motivates voters. What is the best way to do that? Using a combination of direct mail, social media, Google ads, and YouTube ads to engage voters both offline and online will enhance your results.