Direct Mail Marketing

Empower Your 2020 Political Direct Mail With These Tips

Headshot of Summer Gould
By Summer Gould

It’s that time again for political direct mail planning. Are you the one planning to win your election? Did you know that a USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach? (Opens as a PDF) You need to build a strategy that raises awareness, builds a following, and motivates voters. What is the best way to do that? Using a combination of direct mail, social media, Google ads, and YouTube ads to engage voters both offline and online will enhance your results.

Because 73% of Americans prefer the first contact to be by mail, you need to be in the mailbox before early voting ballots go out.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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