COVID-19's Effect on the USPS and Direct Mail Marketing

What strange times we are living in right now as individuals and businesses. In 29 years of working with direct mail, I have never seen anything like this. We’ve heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.

First there has been a dramatic drop in marketing mail with numerous events canceled and businesses shuttered, causing a need to send fewer mail pieces.

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