Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that, and save 2% on your postage! This USPS promotion runs from Feb. 1, 2020 through July 31, 2020, and all eligible pieces can claim the discount. The purpose of this promotion is to encourage sensory engagement with physical mail pieces, and it’s my favorite promotion the USPS is running this year. Why? Because only direct mail can provide a tactile experience — no other marketing channel can do this.