Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that, and save 2% on your postage! This USPS promotion runs from Feb. 1, 2020 through July 31, 2020, and all eligible pieces can claim the discount. The purpose of this promotion is to encourage sensory engagement with physical mail pieces, and it’s my favorite promotion the USPS is running this year. Why? Because only direct mail can provide a tactile experience — no other marketing channel can do this.
There are three featured categories in this promotion:
Qualifying inks may include but are not limited to:
- Conductive inks: Inks with a circuit that can be used to activate an electronic device.