Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make to change the outcome based on several possible problem areas.
The problem area we are going to highlight today is your copy and messaging. If your copy and messaging is not compelling, you will not get a good response to your mail.
How can we best create compelling message and copy?
- Storytelling – The first way to draw people in is with storytelling.