How Supergoop’s President Made the Leap From Wall Street to the Sunscreen Start-up

Amanda Baldwin is living proof that total major career pivots are possible… and rewarding. From her early days as a Wall Street investor, Amanda fell in love with the beauty industry—but more from an analytical sense. She quickly realized what could never be captured in a spreadsheet was her growing passion for brands and creativity. Amanda pivoted her focus and landed roles leading marketing and retail strategy for iconic beauty brands Clinique and Dior. It was there that she learned the art and science of building brand staying power and also harnessed her entrepreneurial side. In 2016, she met Supergoop! Founder Holly Thaggard and decided to join her beauty start-up to help turn her vision into reality.

@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.
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