Snap CMO Kenny Mitchell on Storytelling With Discipline and Soul

After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. The Snap generation, as he calls them, continues to evolve and is no longer just for 12- to 24-year-olds. In fact, the size of Snap’s userbase aged 25 or older is surprisingly larger than the entire Twitter community in the U.S. and redefining content consumption on a daily basis.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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