A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’
“I’m keen on being prepared for the removal of cookies for two reasons,” Michael Ribero told Adweek. “First, I think it will force marketers to refocus on the basics like […]
‘Gamer’ Label Is Outdated, Says Electronic Arts’ VP of Brand
Elle McCarthy also talks identity politics in gaming spaces and fighting industry discrimination
El Pollo Loco’s VP of Digital Takes The Brand (And Its Food) To New Heights
Andrew Rebhun keeps innovation at the heart of unique customer experience
4 Trends Marketers Should Watch for in a Post-Quarantine World
Adweek Innovators share predictions on how marketing will be different this year
Reddit’s Close Knit Community Helps Unlock Upcoming Trends
VP of Community Laura Nestler points to the state of social media influence
Carrefour’s ‘Act for Food’ Wins Cannes Lions Creative Business Transformation Grand Prix
Carrefour’s ‘Act for Food’ campaign initially began in 2018.
To Combat Piracy, VIZ Media Made Its Content Available to Fans for Free
The EVP and CMO shares how the unthinkable approach resulted in increased mainline sales.
How VP, Head of Harry’s Labs Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior
Tehmina Haider chats about a “founder-first” mentality and two crucial skills for entrepreneurs.
PayPal’s SVP of Marketing Leanne Sheraton Aims to Bring ‘Crypto to the People’
Leanne Sheraton shares how fintech can amplify the currency of human kindness
San Diego Padres’ Connolly Wants You to Follow Your Passion, Make Consumers Smile
Why genuine fan moments go further than produced content.
How DoorDash Helped Restaurants Open for Business Despite Closed Doors
Plus, Head of Consumer Marketing David Tai Bornoff talks about the power of artificial intelligence.
Facebook’s Lizette Williams Encourages Marketers To Be Their Best True Self
Plus, the Global Head of Vertical Solutions Marketing explains why everyone needs to understand their brand’s culture, digital, and role
5 Critical Skills All Marketers Should Develop, According to Our Innovators
Leaders from Google, Hulu, and Delta Air Lines share the skill they think is currently underdeveloped in marketing.
How ‘Pigs in a Blanket’ Dog Toy Ad Went Viral for BARK’s Head of Content
BARK’s Stacie Grissom talks how fan interactions led to huge sales and even their brand’s Onlyfans.
Prime Video’s Social Head of Series Pins AR’s Potential for Fans to Socialize
Ken Gibbs of Amazon talks how marketers can get fans to engage in real life, his work at BET and more.
Guillaume Huin
Social Media Director, Brand Content and Engagement – McDonald’s US
Leanne Sheraton
SVP of Marketing – PayPal
