How 'Pigs in a Blanket' Dog Toy Ad Went Viral for BARK’s Head of Content

Stacie Grissom talks about how fan interactions led to huge sales and their brand's Onlyfans

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Starting out as the third BARK employee, Stacie Grissom uses internet culture to fuel and rethink their content strategy at the monthly dog-product subscription company. Now Head of Content at Bark, Stacie shares how an accidentally unfortunate-shaped Thanksgiving dog toy, fortunately, resulted in 110,000 unique website visits and how it has influenced an all-team inhouse collaborative effort for their products.

Discover how a reply tweet brought her a career at BARK, the world of “dog toys accidentally shaped like sex toys,” and why their “Dog Mom Anthem” video revives every Mother’s Day.




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