How 'Pigs in a Blanket' Dog Toy Ad Went Viral for BARK’s Head of Content

Stacie Grissom talks about how fan interactions led to huge sales and their brand's Onlyfans

Starting out as the third BARK employee, Stacie Grissom uses internet culture to fuel and rethink their content strategy at the monthly dog-product subscription company. Now Head of Content at Bark, Stacie shares how an accidentally unfortunate-shaped Thanksgiving dog toy, fortunately, resulted in 110,000 unique website visits and how it has influenced an all-team inhouse collaborative effort for their products.