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Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows–because it lies within a fortune cookie.
Vaynerchuk, who has co-founded businesses from VaynerMedia to restaurant reservation app Resy to Empathy Wines, recently invested in OpenFortune, a company that produces ad campaigns that run on the paper slips in fortune cookies. OpenFortune’s new stakeholder has “significant” equity in the business, said co-founder and chief fortune officer Shawn Porat, who declined to disclose a specific figure.
According
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