The State of Sports Sponsorship 2024

Tue, Jun 4, 2024 1:00 PM ET

When it comes to sports sponsorship success, brands and rights holders need to align their values and vision while identifying the metrics that matter to both parties. But just-released research from KORE found that 70% of sponsorship sellers feel unsure about their brand partner’s goals, while nearly 60% of brands feel their goals aren’t fully understood by rights holders.

Get exclusive insights from the KORE survey of brands and rights holders, including their 2024 goals, challenges, partnership criteria and preferred assets, from RJ Kraus, head of sponsorship intelligence. You’ll find out:

  • The biggest sponsorship spending trends in North America’s big five leagues, including year-over-year trends and targeting opportunities 
  • Social insights from the top 20 global brand leaders in social value
  • Which sports entities are leading in social engagement, and a breakdown of audience demographics across platforms

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Photo of the speaker, RJ Kraus, in the webinar

RJ Kraus

Head of Sponsorship Intelligence, KORE


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