Meet marketing and advertising leaders who are leading the way with innovative campaigns and modern approaches to connecting with audiences. Find out what advertising leaders at some of the largest brands in the country are doing to engage with their audiences in new and inspiring ways. Take a cue from these creative firsts and implement some of these strategies into your branding and advertising plans. Scroll down to meet the innovators who are changing the face of marketing and advertising and how we connect with the world.
Read up on the latest innovations, techniques and modern technological advancements and see how they can relate to your brand. What’s working well for these advertising leaders? Read on to find out how to revolutionize your brand's advertising strategy.

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Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive

Qualcomm CMO Don McGuire and Code and Theory's Dan Gardner explain at Web Summit 2023.

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Fortune Cookie Ads Are the New Super Bowl Spots–At Least According to Gary Vaynerchuk

Entrepreneur Gary Vaynerchuk has invested in OpenFortune, a company that makes fortune cookie advertising.

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When Good Brands Make Bad Products: Inside the Museum of Failure

What companies can learn from the products inside the Museum of Failure.

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Magnolia Bakery Wants to Send Your Mom Banana Pudding

Sara Gremling’s personal tie to NYC, the brand and their many upcoming partnerships over a plate of fried chicken and pancakes

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Hydrow’s Head of Community on the Power of Writing It Down

Erin Bailey preaches the importance of connection, empowerment, momentum and feedback

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How Doritos’ Caio Correa Inspires Bold Thinking

With a career spanning more than 15 years in CPG, Doritos Sr. Marketing Director Caio Correa knows how to turn up the heat at the shelf. Since joining PepsiCo nearly [...]

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Renault Invented an App to Help Electric Car Drivers Recharge in Remote Areas

Renault's app makes the EV switch more accessible by connecting drivers with private charging stations.

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Domino’s SVP Kate Trumbull on Serving Up the Unexpected

The brand and product innovation exec on taking risks and surprise and delighting customers

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FaZe Clan’s Matt ‘Bk’ Augustin on Staying Curious and Hungry

The Director of Brand and Creative Strategy dishes on crypto, collaborations, and creating space for next-gen talent

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Tailored Brands CBO Reveals Most Inclusive Campaign Ever for Men’s Wearhouse

90s nostalgia and reflective representation served as inspiration

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M&M’S Global VP on Evolving and Future-Proofing Your Brand

The majority of Jane Hwang’s career has been spent at the multinational corporation, Mars, leading marketing efforts for iconic brands like Skittles and Dove (the chocolate bar) that have been [...]

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Want to Get Ahead in Marketing? Top Innovators Share 3 Skills to Develop

Leaders from The LEGO Group, Taco Bell, Delta, YouTube, and more share the most underdeveloped marketing skills today.

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Taco Bell’s Matt Prince Has Always Seen the Brand’s Timeless Potential

The senior manager of PR and brand experience helped bring a 2032 version of the brand to life.

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Expect Unexpected Brand Partnerships, Says The LEGO Group’s Head of US Marketing

The Lego Group's Cristina Liquori on her career and what's next for the industry.

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Why Building Communities Should Start With Fortifying Brand Love Through Relationships

YouTube Gaming's Elizabeth Del Valle on delivering memorable experiences to creators and the future of virtual worlds.