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Invention Is Not Innovation: How to Properly Plan for Change

Going beyond the hype cycle to encourage adoption of new technology.

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Taco Bell’s Matt Prince Has Always Seen the Brand’s Timeless Potential

The senior manager of PR and brand experience helped bring a 2032 version of the brand to life.

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Expect Unexpected Brand Partnerships, Says The LEGO Group’s Head of US Marketing

The Lego Group's Cristina Liquori on her career and what's next for the industry.

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Why Building Communities Should Start With Fortifying Brand Love Through Relationships

YouTube Gaming's Elizabeth Del Valle on delivering memorable experiences to creators and the future of virtual worlds.

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Sunwink Is Altering the Sexiest Part of Your Grocery Store

CMO and co-founder Jordan Schenck turns passion into purpose for the next generation of plant-powered products.

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With No Third-Party Cookies, Brands Must Prioritize Martech

It's critical for companies to shift to a strategy centered around first-party data, says Bloomberg Media's Chris Marino.

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Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

Discover how Miki Agrawal disrupts lines that sorely needed elevating

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Marketing Innovators Share Which Brand’s Post Is ‘Best-in-Class’

Leaders from McDonald's, PepsiCo, Spotify and more share their favorite social moments.

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How Shannon Womack’s Investment Banking Knowledge Helps Create Premium Delta Experiences

Delta's general manager of U.S. brand marketing believes creativity and quantitative skills are not mutually exclusive

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To Combat Bias in Advertising, IBM Is Enlisting AI’s Help

Randi Stipes talks about the inherent bias in targeting audiences and creating messages

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Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]

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How An Engaged Community Keeps Peloton Pedaling Its Way to Success

Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.

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Universal Pictures Celebrates the Resiliency of Black Culture With Candyman

Studio's svp of multicultural marketing Fabian Castro chats on working with Jordan Peele, Kevin Hart and other creators

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How DEI-Speak Can Become Business-Speak With Companywide Adoption

The vp of diversity and inclusion at SiriusXM/Pandora talks DEI's importance for any business' success.

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Playboy Enters the NFT Space by Building Alongside Engaged Fans

Jamal Dauda, vp of blockchain innovation, chats brand implications and the Web 3.0 era.