A Fortune—and an Ad? How One Company Is Penetrating Chinese Restaurants

Open Fortune recently partnered with Capital One

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The future includes an ad—at least, according to millions of fortune cookies currently being rolled out in Chinese restaurants across the country. These cookies are the work of Open Fortune, a company that prints ads on the other side of those slips of paper you find inside fortune cookies, putting marketing into what has long been an ad-free experience.

Open Fortune’s product has already caught wind on social media: A tweet featuring one of its ad-covered fortunes has received over 10,000 likes, and a



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