Diana Pearl

Diana Pearl

Staff Writer
Diana is a staff writer for Adweek where she covers brand marketing. Previously, she was a writer and reporter at People Magazine.Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

CVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill Club

The brand stopped honoring its previous contract on July 5.

Influencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors

Something Navy's licensing deal with Nordstrom expires at the end of 2019.

Why It Took K-Beauty Retailer Peach & Lily 6 Years to Launch Its Own Products

The Korean skincare brand's offerings have been wildly successful, but it took a lot of work by founder and CEO Alicia Yoon to get there.

Nordstrom Prepares for NYC Flagship Store With Street Style-Inspired Campaign

The Seattle-based retailer's much-anticipated women's shop is set to arrive in the city in October.

SoulCycle and Equinox Announce Peloton Competitor on Pretty Much the Worst Day Possible

Members are in an uproar over the politics of the chairman of SoulCycle's parent organization, Related Companies.

How to Create Successful—and Meaningful—Experiential Marketing Events, According to Eventbrite and Giant Spoon

These tips will take your experiential event to the next level.

The Longtime CMO of Victoria’s Secret Is Retiring. Will He Take Its Problems With Him?

Ed Razek, who has been with the company since 1983, made controversial comments last year about not hiring more diverse models.

L’Oréal Is Bringing Beauty Online With the Help of Augmented Reality and AI

Chief digital officer Lubomira Rochet explains how new tech nurtures the industry's 'natural relationship' with the internet.

How Executives Can Push for Inclusion and Diversity in Their Own Businesses

GE's Linda Boff and AT&T's Fiona Carter spoke on the subject at Adweek's NexTech event.

NBCUniversal Is Pulling The Office From Netflix, but It’s Still Open to Working With Rival Platforms

Linda Yaccarino discussed her company's relationship with streaming service at Adweek's NexTech event.