Diana Pearl

Diana Pearl

Deputy Editor, Brands
Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?

The Duke and Duchess of Sussex have 10 million Instagram followers, a trademark application and soon, more freedom. What will they do with it?

MC Hammer Stars in Cheetos’ First Super Bowl Spot in Over a Decade

The snack brand is debuting a new product, Cheetos Popcorn.

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster

The Goop founder took the stage at NRF to chat about starting a business and more

Olay Nabs 5 Famous Faces for Its Second Super Bowl Ad

Taraji P. Henson, Katie Couric, Busy Philipps, Lilly Singh and retired astronaut Nicole Stott will star in Olay's 30-second Super Bowl ad.

Emilia Clarke Is Clinique’s First Celebrity Ambassador

For the first time, Clinique is embracing a standard in beauty industry marketing with Emilia Clarke as ambassador.

Rent the Runway CEO Says Transparency About Logistics Problems Boosted Brand Loyalty

Jennifer Hyman, CEO of Rent the Runway, said at NRF 2020: Retail's Big Show that being open with customers paid off for the brand.

Bloomberg and Trump in the Super Bowl; BK’s Latest Clown Troll: Wednesdays’ First Things First

Plus, airlines are offering carbon offsets to combat 'flight shame.'

SodaStream to Return to the Super Bowl After Six Years

The PepsiCo-owned company will be running a 30-second spot.

Olay Is Back in the Super Bowl for a Second Straight Year

P&G-owned skincare brand Olay will run a 30-second ad with creative from Badger and Winters during the fourth ad break of the game.

Be Like Narcissus, Says Equinox; Eastern Airlines’ Comeback: Tuesday’s First Things First

Plus, reports from CES 2020 and TCA winter press tour.