Diana Pearl

Diana Pearl

Deputy Editor, Brands
Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

Everlane Workers Were Laid Off at a Busy Time—and Days After Asking for Union Recognition

Members of the part-time customer experience team were laid off last Friday, and are considering legal action.

For Sephora Workers, ‘Unceremonious’ Layoffs Were Sudden But Understandable

Beauty retailer had committed to paying employees through the end of March.

With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising?

Budgets are shifting, rather than being eliminated entirely.

Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa

The financial giant turned around the videos in a week.

Olympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer Games

Brands like P&G and Visa go in big on the Olympics—and they'll be evolving their strategies with the postponement.

Can Ecommerce Carry the Retail Industry During Coronavirus?

As businesses sputter, retail has something of a lifeline—ecommerce. Will its sales pick up the slack?

New DTC Brand Cat Person Caters to Cat Lovers and Their Pets

The brand is backed by Harry's Labs, and offers a full assortment of products.

What Walgreens Boots Alliance’s Head of Wellness Learned From Working Around the World

Nike veteran Marga Balvert has been everywhere from Buenos Aires to London, and it's been a master class in learning how to connect with people.

Retailers Want Consumers to Spend Their Quarantines Shopping

As stores close their doors, ecommerce sites are dropping prices.

As Anxiety Over Coronavirus Grows, Meditation Apps See a Spike in Downloads

Headspace is also giving away free subscriptions to healthcare workers.