Portrait of Diana Pearl

Diana Pearl

Diana is the brand marketing editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

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Pandemic Gains Lead to First-Time Super Bowl Ads for Brands

The Big Game

Scotts Miracle-Gro, Vroom and Fiverr are in the Big Game this year.

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Beautycounter’s New Store Is All About One of Retail’s Biggest Trends for 2021

Brand Marketing

2020 altered the retail landscape as we once knew it, likely forever. But yes, while the importance of direct-to-consumer channels and ecommerce is much more pronounced, those alternative shopping avenues [...]

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The Brands the World Couldn’t Stop Talking About in 2020

Brand Marketing

Zoom and Clorox, naturally, made the list.

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Jenna Lyons Starts Her Post-J.Crew Chapter With an HBO Max Show and Beauty Brand

Fashion & Apparel

The former creative director was synonymous with the retailer, but now she's charting her own course.

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The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World

Commerce

A category with only two options is not exactly the picture of healthy competition, particularly if the two legacy players are buying up the companies that brought the biggest shakeups [...]

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Cleveland Indians Reportedly Set to Drop Team Name

Diversity, Equity and Inclusion

It'll be the second professional sports team name change this year.

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Victoria’s Secret Names a New CMO to Lead the Brand’s Refresh

C-Suite

Martha Pease will fill the post vacated by Ed Razek last year.

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Why This Buzzy Athleisure Brand Is Getting Into Skincare

Commerce

Alo's CEO said branching out from yoga wear to facial cleanser is "natural."

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Quip Expands Into Gum With Its First Major Product Extension

Commerce

The DTC brand, best known for toothbrushes, wants to tackle another dental care item.

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Which Retailers Won Cyber Week?

Ecommerce

It was a great week to be a big box store as well as an ecommerce player.