Diana is the brand marketing editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.
A 30-second spot will run during the second quarter.
More products are sure to come from the company's brand development arm, Harry's Labs, which has brought forward brands like Cat Person, which sells feline-focused products and food and debuted [...]
"The buyer journey today is anything but linear.'
Kids in influencer posts—sponsored posts, in particular—is still a largely unexplored arena, particularly when it comes to longer-term consequences.
And more insights at Adweek's Outlook 2021: The Year Ahead in Marketing and Media virtual event.
Textile waste is a big problem in the United States. The EPA estimates that clothing and other textiles make up 5% of landfill waste—a percentage that makes sense when you [...]
The future was much closer than anyone could have anticipated at the beginning of 2020.
Scotts Miracle-Gro, Vroom and Fiverr are in the Big Game this year.
2020 altered the retail landscape as we once knew it, likely forever. But yes, while the importance of direct-to-consumer channels and ecommerce is much more pronounced, those alternative shopping avenues [...]