Diana Pearl

Diana Pearl

Staff Writer
Diana is a staff writer for Adweek where she covers brand marketing. Previously, she was a writer and reporter at People Magazine.Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

With Inclusivity as Its Focus, Sephora Doesn’t Do One-Size-Fits-All Marketing

How the beauty retailer is walking the walk when it comes to diversity, according to chief marketing officer Deborah Yeh.

Chrissy Teigen Is Recording a Song With John Legend (and 6 Other Tidbits From Brandweek)

Adweek's 2019 Brand Visionary opened up about family, fame, food and more on stage at Brandweek.

How Twitter Turned the Popeyes Chicken Sandwich Into a Viral Phenomenon

The sandwich of the summer takes the spotlight at Brandweek.

Target’s First Loyalty Program Failed. Here’s How It Built a Better One

CMO Rick Gomez took the stage at Brandweek to talk about how the company landed on Target Circle.

Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform

Go behind the scenes of Facebook's new wordmark and how it aims to create a unified corporate identity.

How Stand Up To Cancer Won Over Big Celebs, Important Brands and the Medical Community

Stand Up To Cancer, Adweek’s 2019 Brand Save honoree, is fighting as fiercely as ever with the help of co-founders Rusty Robertson and Sue Schwartz.

How the Plastic Bottle Became the Unlikely Hero of Sustainable Fashion

Animosity toward the beverage industry's castoffs has created an opportunity for fashion and apparel brands.

Barneys New York’s Fate Is Sealed After Authentic Brands Acquisition Gets Court Approval

A New York state bankruptcy judge approved the bid on Oct. 31.

Target’s Holiday Campaign Features a Cast of 125 in Nearly 100 Scenes

Target CMO Rick Gomez spoke with Adweek about what went into this year's holiday branding.

The Road to Brandweek: 23andMe’s Tracy Keim on Prioritizing Privacy and ‘Consumer Obsession’

Keim believes that constant consumer feedback "is a great thing."