Portrait of Diana Pearl

Diana Pearl

Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.


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11 Takeaways from ANA Masters of Marketing

Brand Marketing

Why taking a stand is especially important in 2020, and more lessons from this year's virtual conference.

This is a Profile

P&G’s Marc Pritchard Says Platforms Need Long-Term Plans to Remove Hateful Content

Brand Marketing

P&G's Marc Pritchard says brands must 'step up as a force for good.'

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The Pandemic Has Proven That Luxury Isn’t About Products—It’s About Connection

Fashion

Being inaccessible is no longer an option for these companies that once prided themselves on exclusivity.

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S.Pellegrino Is Swapping Cuisines Between NYC and LA in a Bid to Help Restaurants

Food & Beverage

Beloved eateries in each city will swap signature dishes for a week.

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With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Brand Marketing

Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home.

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Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field

Brand Marketing

P&G's chief brand officer stopped short of pulling out of the annual advertising marketplace.

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How CEO Gary Friedman Built Restoration Hardware Into RH, a Luxury-Brand Juggernaut

Brand Marketing

It was a transformation 20 years in the making.

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Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera

Brand Marketing

It's a promotion for chain's latest menu item.

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Everlane’s CEO Says Internal Culture Is Just as Important as External

Brandweek

Michael Preysman spoke about wanting to make changes after the company weathered a summer of negative attention.

This is a Profile

3 Chief Marketers on the Skills Needed to Lead Through Crisis

Brandweek

Why empathy and positive thinking can make a huge impact.