Diana Pearl

Diana Pearl

Deputy Editor, Brands
Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

Fast Fashion Retailer Shein Comes Under Fire for Swastika Necklace

Shein was trending on Twitter on Thursday afternoon for its swastika necklace.

Cosmetics Retailer Ulta Beauty on How It’s Adapted to the Pandemic

Karla Davis, Ulta’s senior director, integrated marketing and media, said businesses should be 'so much smarter' after the Covid-19.

Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million

It's the apparel brand's first major acquisition.

Unilever to Halt US Ad Spend on Facebook and Twitter Through 2020

CPG giant joins a growing number of companies withdrawing ads from social platforms.

Kanye West Brings His Yeezy Brand to Gap in New Partnership

The line of affordable apparel will hit stores in 2021.

Visa’s Chief Brand and Innovation Marketing Officer Is Leaving

Chris Curtin has been the chief brand and innovation marketing officer since 2016.

Baby Nut Makes His First Appearance on Planters Packaging

The newborn Mr. Peanut was introduced to the world during Planters' Super Bowl spot earlier this year.

Influencer-Led Apparel Brands Seemed Like the Future, but Execution Is Proving Complicated

The closure of Julia Berolzheimer's Gal Meets Glam Collection has brought new questions about the future of the influencer-led apparel brand model.

Marc Pritchard Says Consumer Expectations Are Greater Than Ever

In his first keynote since the Covid-19 pandemic began, the P&G CBO said that the 'role of business in society has been forever disrupted.'

PepsiCo Details Plans to Support the Black Community and Increase Internal Representation

The $400 million will be spread out over the next 5 years toward internal and external efforts.