Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written

For now, gut instinct and intuition guide decisions about children in posts

Arielle Charnas with magazine cover
Arielle Charnas poses with her daughters, on a magazine cover. Getty Images

Over the past decade, influencer marketing has burgeoned into a major force, elevating people across the globe to tastemaker for the masses. Influencers have become celebrities—and in some cases, so have their children, the child stars of the digital age, who appear in the content their parents produce on Instagram, including in sponsored posts.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.