'We'll Never 100% Go Back' to the Way Marketing Used to Be: Oracle CMO Ariel Kelman

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It’s been said time and time again: 2020 changed everything. From forcing people out of offices and into their homes to transitioning major events like Cannes Lions to virtual ones, businesses have had to rethink and overhaul nearly every aspect of how they operate and interact with consumers.

Though vaccines have brought a light to the end of the tunnel, the lessons we learned in 2020 won’t be left in the past, said Oracle CMO Ariel Kelman, who is speaking at Adweek’s



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