Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021

The future was much closer than anyone could have anticipated at the beginning of 2020

Illustration fo different brands and products
In 2021, brands will double down on the bets they made in 2020. Trent Joaquin for Adweek

Where We Were

This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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