E*Trade Is Back in the Super Bowl After a 2-Year Hiatus

A 30-second spot will run during the second quarter

Still from E*Trade spot
E*Trade's new spot focuses on financial health. E*Trade

Update: E*Trade’s Super Bowl ad, “Workout,” features a young boy attempting to get himself in shape through all the classic means of a young amateur: drinking raw eggs, lifting paint cans, flipping a tire across the lawn and running the stairs.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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