Stitch Fix's Angelic Vendette on How Livestream Shopping Changed Ecommerce

The Global Head of Social Media and Influencer Marketing talks about fashion NFTs, social communities, and mental health

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

As the Global Head of Social Media and Influencer Marketing at Stitch Fix, Angelic Vendette has kept a close eye on live-stream shopping and digital fashion. With fashion tendencies revealing that “one in six young people claim they won’t re-wear an outfit if it’s been seen online,” Angelic has been tuning in to digital showroom shopping experiences, virtual sneakers, and how digital fashion has made its way into the NFT space.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in