San Diego Padres' Connolly Wants You to Follow Your Passion, Make Consumers Smile

Why genuine fan moments go further than produced content

After a year of closed stadiums when sports teams had to reinvent their positioning in digital, fans are taking their seats once more with the 2021 baseball season underway. Christopher Connolly, Senior Vice President of Marketing at San Diego Padres, shares how they navigated the online landscape to deliver and exceed expectations for enthusiastic fans stuck at home, plus how he predicts consumers will behave as businesses continue to open their doors.