8 Must-Have Marketing Skills for a Modern Day Resume

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.


The world is changing for our consumers and so are the skills needed to ensure we are meeting their needs from a brand perspective and connecting with them from a human perspective. We rounded up answers from our Innovators community on the most valuable (and sometimes underdeveloped) skills for marketers today. Not surprisingly, skills like empathy, resiliency and curiosity rose to the top, while common sense, resourcefulness and cultural understanding also made an appearance. Whether you’re brushing up your resume or Linkedin profile, or actively hiring for your own team, read on to see what these forward-thinking marketers had to say:

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