'Gamer' Label Is Outdated, Says Electronic Arts' VP of Brand

Elle McCarthy also talks identity politics in gaming spaces and fighting industry discrimination

With more brands trying to enter the gaming world and reach “gamers,” Elle McCarthy, the vice president of brand at Electronic Arts (EA) shares that the “gamer” label has become an outdated term. With fewer users identifying as gamers, brands should shift their targeting approach and focus more on how gaming serves as interactive.