Playboy Enters the NFT Space by Building Alongside Engaged Fans

Jamal Dauda, vp of blockchain innovation, chats brand implications and the Web 3.0 era

It’s difficult to keep up with the ever-changing behavior of the internet: blockchain, NFTs, metaverse, live audio. But that doesn’t stop 67-year-old Playboy from taking on new challenges and formats: The lifestyle brand just unveiled its NFT project, a natural next step into digital art. Spearheading the move is Jamal Dauda, vp of blockchain innovation, and team.