Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
From creative experiential pop-up shops to unprecedented influencer partnerships, the consumer packaged goods industry has continued reinventing its marketing efforts to stand out in a crowded space. It is no secret that Gabe Alonso, head of digital platforms and community, energy drinks at PepsiCo has remained busy—the company just unveiled its brand new Mountain Dew Rise Energy drink, in a partnership with LeBron James.
From handling a new debut now within the DTC space and King James, Gabe shares his learnings from MTV, Oreo and more.